Free Icons to Use on Your Website (and Tips on How to Use Them)

Your website is your online headquarters. When people visit it, they expect to see an accurate representation of your company and what it does. While certain elements of your website, such as your written and visual content, make a big impression, it’s not uncommon...

Coloring Perceptions: Marketing & Branding for the Painting Industry

When people hire someone to paint their homes or offices, it feels personal. The colors they choose are often a reflection of who they are as people. They invite painters into their personal spaces. For people who own painting companies, it’s important to cultivate...

Flexible Brand Names in Marketing

For many companies, their brand name is static. They create it once and then use it for years – or even decades – without changing it at all. Even as their logos get updated, the brand name remains the same. However, that’s not the only option. Instead of sticking...

Take Note: Marketing and Branding for the Music Industry

In the music industry – whether you are selling instruments, printed music, recorded music, or accessories – the marketing challenges are clear. You have to try to sell something that is primarily sound-based using (mostly) words and visuals. That’s a tricky...

Using Soap Opera Sequences for Email Marketing

Email marketing might seem a bit old fashioned when compared to new methods like Facebook Live or 360 video. However, the fact remains that it is still one of the most inexpensive and effective ways to connect with your target audience, build trust, and make sales....

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