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Gamer Logo Design Explained

All good gaming logo designers understand that images are everything. The computer gaming industry is fiercely competitive and they understand how logo design is constantly under scrutiny from clients, customers, and competition. They design good logos for console and pc games that stand out against the rest. So what makes a good logo in the republic of gaming logos?

Symbolism in Logo Designing

It’s a common misconception that logos aren’t a big deal, and that it’s just the name of a company in fancy, colorful lettering. The truth is, a logo can make or break a business or product. It is a symbol of what a business stands for. It’s a game’s face which the players see and are drawn to. Logo designs for games and game development teams have to convey a message.

Think about the logo for Xbox. Xbox gamers recognize the neon green X and associate it with their favorite games. Now picture the Assassin’s Creed IV Black Flag gaming logo. The colors they chose are black and red, pirate colors. In the background there is a faint image of a skull, another clue to their pirate theme. When you create your logo designs, consider what you want a customer to think about when they see your game. Is it about racing? Fantasy Adventures? Education and learning? What symbols are going to clue them in about what your game is all about?

The Psychology of Color

Color plays a major role in stirring emotion, whether people are aware of it or not. There are some colors that evoke positive emotions in one person, while the same colors may provoke negative reactions in another because of cultural differences. Color combinations are also important. Companies need to choose color combinations that are aesthetically pleasing to the onlookers. Every color has positive and negative connotations, depending on who sees it. The trick is to create something that your target audience views as pleasing.

Red is physical, it often reminds people of blood, passion, warmth, and energy. It makes people want to move and be active. Blue is intellectual, it draws people to think and reflect. It is logical, cool, and trustworthy. Yellow is emotional and refreshing. Green is rejuvenating and balanced. Purple is spiritual, royal, and holy. Orange is secure, warm, and comforting. Pink often means love, attraction, and affection. You can go with a neutral gray or a sophisticated and classic black. White is pure, or clean, and brown is serious and reliable.

The Psychology of Fonts

Just like a logo’s colors, a logo’s fonts, lettering, and spelling evoke different emotions. The Asus Republic of Gamers logo is in white lettering in a clear, concise font. Because the logo was created to attract professional and serious gamers, there are no loops or flowery lettering. When you see video games in the news, you almost always recognize it because of its font.

For a gaming logo, determine your target audience. Is it for kids? Choose something easily readable, but distinctive enough for a child would recognize. Are you designing games for adults with violence and action? You might want to find a lettering style that looks harsh and aggressive, like Left 4 Dead’s Future Rot font. The font will tell the gamer what kind of adventure they will embark on.

Branding Terminology

Just like any industry, logo designing has branding terms that are vital to know when you get together with your designer. Acronyms are made up of the first letter of every word in a phrase. For example, the video game Age of Empires II’s acronym would be AOE2. Brand architecture is the structure of a brand’s organization.

An asset is any part of a brand that has strategic value, like slogans, symbols, and sounds. A brand gap is the difference between a company’s strategy and the actual reality of sales and popularity of a product. Image refers to the emotions and associations a logo instils in the consumer. There are many terms you need to know, and the Logo Company is here to answer all of your questions.

Tips for Logo Design

Research your industry’s logos. If you’re a gaming company that puts out Educational games for children, see what other companies have used for their logo. Pick out what makes their logo successful, but also create distinctions. You are not your competition, don’t let customers get confused and buy from the other guys by mistake. Think about which gender will relate more to your game or company. Kotaku’s logo is very gender-neutral, so it doesn’t put off gamer girls. On the other hand, PC gamer logo Vector is geared toward a male audience.

Immerse yourself in your logo. When you find the perfect one, keep it consistent. Don’t keep making changes. Sketch it out to get an idea of what you want and what you don’t. Even if you aren’t an artist, a glimpse of what a logo looks like on paper can inspire you to create it, or help you realize it wasn’t meant to be. You need a logo design that you feel represents your focus group. PC games are very different from video games. A Samsung series 7 gamer may not enjoy the style of a PlayStation game.

The Logo Company

Once you have your ideas and sketches, contact the Logo Company. A team of five expert logo designers will work for three days to create a minimum of five concepts for you to check. Each of the five designers will present at least one logo for you to review. Once you choose your favorite concept, you can request any changes you wish to make before the final draft. We will deliver your logo in all possible formats, CDs, Jump Drives, email, whatever you need. We will even keep a copy in our records if you ever need to revisit your logo.

Don’t take a chance and risk business failure because of bad imagery and misrepresentation. Let the Logo Company help pave the road for your company’s success with symbolism, colors, fonts, and more. We will work with you to ensure you get exactly what you deserve: perfection. Contact us today so we can design your better tomorrow.

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