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Read our top 10 customer questions – Click on the + sign to expand the answer. If you have a specific question that’s not answered here, send us a message using the form to the right and one of the team will get back to you instantly.

Why should I choose your company rather than another or launch a logo contest?

If you compare our credentials with any other logo design company on the net, you will not find better anywhere. The Logo Company has the most 5 star customer reviews on an independent review site where each review is verified as a real customer.

The Logo Company has also been rated alongside other leading online logo companies by The Wall St Journal and Wired! magazine. The reviews by these trusted businesses were several years apart but one thing remains constant and that is The Logo Company rated #1 by both. Other logo companies profess to have been rated highly by these publications but there can only be one #1 and that is The Logo Company.

Top brands come to us for logo design work for internal departments in their organisations and products or services. Brands like Duracell Inc. who came to us for an internal quality department logo for a project called Top10. Exxon Mobil came to use for an oil exploration project in Russia. The US Army came to us for several special teams working in Afghanistan and Iraq as well as a new identity for their cyber counter intelligence unit. We are the trusted “go to” design company for many leading brands when their own internal marketing functions or agencies are overloaded.

Logo contests are to be avoided at all costs. Take an average competition where the customer is presented with hundreds of designs from hundreds of designers. Only one designer ever gets paid for the work. This free work is only possible because the designers entering the contests take many short cuts. Short cuts like using stock clipart that has been slightly tweaked. Shortcuts like copying other peoples logos from google images and just replacing the name. Shortcuts like recycling old rejected logos that have already lost other contests.

Worse than ending up with a bad or stolen design is not having a designer that is accountable for that fraud. The designers who are caught out stealing others work are back online under a new name in minutes.

Contests look like value for money but when you scratch at the surface the risks to your reputation far outweigh any perceived benefits. Participate in a logo contest at your own risk!

How much does a custom logo cost?
You can select the most appropriate logo package for your needs from here: Prices
Do you have any independent reviews?
You are right to be cautious. The internet is littered with fraud logo companies looking to scam you. The good news is that The Logo Company is one of the few good guys. There is not another logo company on the net that has over 1000 independent 5 star reviews by previous clients. You can read all of those here: TrustPilot.comIn addition to being the most highly reviewed logo company on the net, we have also been rated by Wired! magazine and by The Wall St Journal. You can follow those ratings here: Wired! and WSJBoth Wired! and WSJ rated The Logo Company #1 for creativity, quality and service. There can only be one #1 and it is not us saying it but highly trusted third parties who have tried us and compared us alongside other logo designers.You might notice other logo design businesses claiming to be rated the best but as you can see from our credentials we are the ones with the real ratings and reviews.
How do I explain what I want? I know what I want but have trouble explaining it.
We make it really easy for you to explain what you want by asking you a series of easy to answer questions in a questionnaire format. We explain every single detail to guide your answer and because the questionnaire is so well structured you will zip through the answers in just a few minutes. The design team will then have enough information to make a flying start.We ask simple questions like: What is your service or product? Who are your customers? (We guide you in every answer too, so for the question Who are your customers? we would suggest male or female or both. Their age group and perhaps some other feature that might be unique to your specific type of customer). The beauty is that you only need to answer what you know the answer to. If there is a question you are unsure about you can just leave it out.The designers are experts at taking as much or as little information that you provide to us and coming up with stunning designs that you can build a winning brand around. It really is very intuitive and very simple.
Have you designed logos for my industry?
The answer is most probably. We have designed logos for over 200,000 clients and covered every conceivable industry. In our portfolio you can see examples of logos from over 70 different industry sectors. If you don’t see an exact match for your industry, you will see a portfolio section that is very close to it.The designers we use on your logo project will be picked because they have detailed industry experience in your sector.
What if I’m not happy with your design and then I’m out of the money I spent?
There is no risk to your investment. If for whatever reason you are not happy with our service, you can get all your money back. We will do whatever it takes to make you happy but if that is just not possible you don’t lose.This money back guarantee is the best in the design industry and there is only one small caveat and that is, it is time limited for 90 days. You can read all about this no compromise money back guarantee here.
What if I don’t like any of the logo designs you produce?
In the extremely unlikely event that you feel none of the logo designs produced match your needs or answer your original design specifications we’ll do our best to improve or modify the logo until it satisfies you completely.If you are still not entirely happy with the designs, we will refund your initial payment immediately and without any fuss. If that is the case, the logo designs and variants you received will of course no longer be your copyright property. Find out more about our industry leading money back guarantee.
How many logo choices do I get?
Your logo design package comes with a minimum of 5 concepts (we try to over deliver where possible and 5 is the bare minimum). This includes UNLIMITED free revision rounds for your chosen concept.Unlike other sites, you also get unlimited free redraws just in case the first set of designs miss the mark. We do not want you to be “merely satisfied” with our work, we want you to be ecstatic.
What file formats do you supply?
We supply the following file formats with the completed logo design. The EPS format is the fully editable master file that can be edited in Adobe Illustrator version 10 or better. The PSD format is an export from the EPS file and is not fully editable. Photoshop is not suitable for logo design because the file format does not re-size without loss of quality. The EPS file does re-size without loss of quality as it is a vector file format. See a list of the file types supplied as standard on the logo design file formats page.
Who owns the copyright to the logo design?
You do. We even supply a greyscale version of your logo so that you can register it at a trademark organization. Applying online for the actual trademark status is really simple at the website. You are however completely responsible for any copyright issues that may arise as a result of using our logo design services. It is your responsibility to investigate any possibilities of copyright infringement. There are companies set up to help you do this. The Logo Company can not be held responsible for any issues that may arise after delivery is made. You can find a suitable attorney at AIPLA (American Intellectual Property Law Association).In the unlikely event that a design we produce is close to someones trademark, we will redesign the logo at our cost. No similarity to any other design is ever intentional and we never copy other designers work. All designs we produce are designed from the ground up and are suitable for trademark application. The Logo Company never uses templates or clipart or parts of previously discarded designs. All work is 100% unique and one of a kind.

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