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Publishing Logo Design Explained
The publishing industry is a competitive niche in which every player needs to stand out. Your publishing logo design is a prominent image that will help people recognize you in the sea of media. Your logo should not only stand out in the crowd, it should also help your target audience easily distinguish what type of media company you are.
Types of Publishers
The publishing industry encompasses many different types of businesses. If you profit from the written word in any form, you’re probably a publisher. Common specialties in this niche include:
There are also many subsets within each of these categories. Magazine publishing encompasses both the magazines themselves and companies that specialize in selling magazine subscriptions. The area of book launches has everything from agents who help aspiring writers understand how to get a book in print, to the book distributors who purchase and distribute written works.
The Importance of Logos
The goal of your logo is to identify what your company does. By properly utilizing image, color and typography, your logo can better represent your brand. Magazines rely heavily on the typography and presentation of their title, while book publishers have more freedom to experiment with various images and colors that best represent what it is they do.
The ease of “self publishing” on Amazon makes it possible for anyone to get written material out there. Kindle is fast, easy, and affordable, making it a tempting choice for writers who have long struggled to get a book to market. Thanks to free blogging platforms and low-cost web hosting, starting a blog is fast and easy as well. The result is an over-saturated marketplace that is often littered with sub par works. Companies who want to stand out as a reliable source of information or entertainment have their work cut out for them in this industry.
Your logo can become a shining beacon in your niche that lets people find you easily. Your logo will help readers scan the shelves and find your products quickly and easily. A well-designed logo will set your company apart from haphazard self-publishers who cannot stand up to your high quality standards.
Creativity is the key to success in the publishing industry. Logos often overuse obvious images like books, pages, and pens. These icons will not give you much of an edge. Images like this not only lack creativity, they inevitably give you a finished logo that is surprisingly similar to some of your competitors.
Publishers must know how to tell a story. Newspapers tell hard-hitting, fact-based stories about recent events. A fashion magazine shares stories on the latest clothing, makeup, and hair styles.
Your logo should tell a story as well. Choose something that will give readers an idea of what you are about and not a generic image about the act of publishing. Try a spoon for a cookbook or a rocking horse for children’s books.
A company that publishes in several categories can tell a story about its corporate culture or the company’s history. Use an image of the historic home where the company’s founder first started churning out pamphlets or an iconic image from the classic book that helped your business make a name for itself.
Publishers are already familiar with the important role that typography plays. Your decision of logo typography will go far beyond serif or sans-serif. This is where you can finally play with that fun decorative typography that is entirely unsuited for copy print. With logo design, you have a seemingly endless array of options when it comes to your typography. Choose from the thousands of existing options, or have typography custom designed for your logo. You can even mix up the typography in a two or three word company name.
The general rule is that you should not mix serif and sans-serif typography in the same design. However, like many rules, this is one that some will argue is made to be broken. Whatever you choose, make sure it is easy to read. The last thing a company should be associated with is a logo design that is difficult to read. Companies that use an elegant script should minimize the swirls and accents and make sure readers can still see what the logo says at a glance.
The color of your logo will have an immediate impact on the viewer. The color you choose, like so many elements of the logo, should correspond with the story you want to tell. Are you launching spicy romance novels? Try passionate red or mysterious black. A company that focuses on news may want to rely on the confident and powerful aura of the color blue. Here are some common color associations that may help you in this industry.
- Red: Passionate, intense, strong
- Orange: Affordable, youthful, lighthearted
- Yellow: Cheerful, playful, energetic
- Green: Confident, calm, healthful
- Blue: Secure, successful, reliable
- Purple: Sophisticated, luxurious, royal
- Brown: Natural, simple, calm
- Grey: Authoritative, stable, respectful
- Black: Classic, mysterious, bold
Special Considerations for Your Logo
It is important to consider all the places that your logo will appear. Companies that are in e-publishing should consider that not all e-readers have a color display. Make sure your logo looks as crisp in black and white as it does in color. A company that relies too much on a complex color scheme may end up with a logo that falls flat or becomes difficult to read in gray-scale.
You should also choose a logo that looks sharp at different sizes. Is the design still distinctive when it is featured on a minuscule scale along the spine of a book? Will it stand out as a reader is scanning a bookshelf? Companies that work primarily online must consider how the logo looks on a mobile device as well as a widescreen monitor. The best logo stands out in all environments.
Carefully consider all aspects of your logo design before you settle on an image. You want a logo that you can stick with for years to come so you can build long-term loyalty with this eye-catching image.
Make sure you work with a seasoned design team like The Logo Company, who will show you several initial designs and then fine tune the design so it is perfect. You should work with a company that understands your industry and the importance the logo design will have on your future successes.