Do you like your logo? Would anyone else? Why or why not? These are good questions to consider especially in the world of social media. Social it seems is the key to the future not just for networking, marketing, brand awareness and publicity, but it is also having a major impact on how logos are designed.
Logos used to show up solely on printed documents and signage, but now they appear on websites, emails, and apps. These days logos need to be usable and adaptable across many different social media platforms. This is changing how many organizations are going about creating a logo.
There are a few key factors to consider in relation to logo design, brand development and social media platforms:
Perception is everything: Your logo needs to be clear, well-designed and easily recognisable. If it is it’s more likely to get a positive social response: likes, plus 1’s and tweets. If your logo looks unprofessional or untrustworthy, it won’t instil a positive feeling about the brand, which obviously won’t help you.
Colourful but not Technicolor: Many social media sites are fairly busy. If you limit your logos colours it’s more likely to get noticed no matter where you put it. Generally a maximum of 2-3 colours is best.
Simple is Better: It doesn’t have to be poor art (not at all!), but an understated, memorable logo is ideal especially in the digital medium. You’ll want to make sure that it won’t lose shape or become warped when re-sized. Some sites force your logo into certain parameters so keep this in mind when considering designs – you want it to stay sharp and recognisable at variant sizes (think of the Nike swoosh – very simple and incredibly recognisable).
The Illusion of Grandeur: A great logo on a social site gives a positive perception of company size. Even if you’re a one man band, a professional logo will make people more likely to put their trust in your business.
Telling Your Tale: Your logo, font choice, and colour scheme communicates quite a lot about who you are and what your company is about. It showcases your personality and character to the world. Using your logo on social media means more visibility and more opportunity for your brand to be seen and recognized. Therefore pay attention to what people are recognizing. Is it a good brand, an inviting logo and a trustworthy personality? If the answer is no, you’re going to have to fix that before plastering your logo on Facebook or Twitter.
In the social media world, creating a logo that communicates who you are as a company as quickly, authentically, and effectively as possible while creating positive recognition is the ultimate goal.