Logo Design Help & FAQ

Some areas you may find helpful:

If you do not see an answer to a question, please ask here by clicking this link: Contact Form

Frequently asked questions:

What is the purpose of this website?

The Logo Company is an online graphic design studio that specializes in custom logo design. Custom logo design is where the designer works from a customer design brief and designs a logo from the ground up without using templates or clipart. The designer uses sketches and then imports and perfects the design in Adobe Illustrator the industry leading vector drawing program used by designers.

You can order your own custom logo design from the logo packages Buy Now navigation tab above or you can get some inspiration from our logo design portfolio. If you are not sure about where to start, just fill out the contact form on the contact us page and we will get back to you very fast.

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What if I don’t like any of the logo designs you produce?

In the extremely unlikely event that you feel none of the logo designs produced match your needs or answer your original design specifications we’ll do our best to improve or modify the logo until it satisfies you completely. If you are still not entirely happy with the designs, we will refund your initial payment immediately and without any fuss. If that is the case, the logo designs and variants you received will of course no longer be your copyright property. Find out more about our industry leading money back guarantee.

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Do you have a money back guarantee?

Yes we do and it is probably the best money back guarantee you will see from a graphic design company anywhere. This is not one of those bait and switch guarantees where we charge you a processing fee for the pleasure. No, this guarantee is actually worth all your money back. No questions asked!

The only small print in this guarantee if you want to call it small print is that it is time limited to 90 days from the placement of your order. Once the 90 days (3 months) has passed, it is no longer possible to refund you. We will however work with you tirelessly to complete your project. Read all about our money back guarantee in detail here: 100% Money Back Guarantee

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If I do not like the 5 Initial logo concepts, will you make me some more?

Yes we will. It is extremely unlikely that you will like nothing about any of your initial 5 concepts but if you hate them all, it´s no problem either! Your logo design package comes complete with unlimited revision rounds and unlimited redraws so you can rest assured that the design of your dreams is well within your grasp. We will work tirelessly to complete your logo design to your absolute delight. Second best is not an option for us and it should not be an option for you either.

See our Money Back Guarantee and our independent Client Testimonials should you be in any doubt at all about the world-class service we offer at The Logo Company.

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Are there time limits to complete the project?

We never rush you to make a decision. If you want to take days, weeks, months or years in the logo design process, we will not hurry you along. We will work at your pace for as long as it takes. Our job is to provide you with a great logo design that you will be proud of. It is not to put you under undue time pressures. We work with you all the way.

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How many logo concepts do I get?

Your logo design package comes with a minimum of 5 concepts (we try to over deliver where possible and 5 is the bare minimum). This includes UNLIMITED free revision rounds for your chosen concept.  Unlike other sites, you also get unlimited free redraws just in case the first set of designs miss the mark. We don´t want you to be merely satisfied with our work, we want you to be ecstatic.

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What file formats do you supply?

We supply the following file formats with the completed logo design. The EPS format is the fully editable master file that can be edited in Adobe Illustrator version 10 or better. The PSD format is an export from the EPS file and is not fully editable. Photoshop is not suitable for logo design because the file format does not re-size without loss of quality. The EPS file does re-size without loss of quality as it is a vector file format.

See a list of the file types supplied as standard on the logo design file formats page.

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Can you supply Vector format?

Yes. We supply your custom logo design in EPS (Encapsulated Post Script) as standard for no extra cost. This is a fully editable vector based file format used by print shops and it allows the design to be resized with no loss of quality. The eps file is for use with Adobe Illustrator version 10 which is the industry standard vector drawing tool used by print shops and graphic designers alike.

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Do you have a video that explains the design process?

Yes we do. This video will give you a snapshot view of what is involved in the design of your new logo. You will get a feel for how the process will progress through to completion of the finished logo design.

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Can I edit the final files?

Your logo pack includes the fully editable vector master file format eps (encapsulated post script) that all the other file formats are created from. This format is for use with Adobe Illustrator version 10 or better. This is the industry standard vector drawing tool software most in use by professional printers and professional designers.

The only editing restriction is that the font is flattened because of font licensing issues. Fonts are like software and often come with a commercial license. We will inform you of any fonts used in the design and you are free to buy them from any good online font store or download them for free if available.

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What logo design awards have you won?

We do not go in for competitions or go hunting for design awards as such, because our designs speak for themselves. However, we have been recognized as the leading online logo design company by none other than The Wall Street Journal. Not only do the WSJ think we are the best but so do Wired! magazine. In addition to Wired! magazine voting us number one, you can also find us in INC. and Entrepreneur. Unlike other websites that profess to be rated and reviewed by these eminent organizations, we truly have been. You can follow the links here to see for yourself.

  • The Wall Street Journal - Vote The Logo Company #1 for logo design.
  • Wired! - Vote The Logo Company #1 for logo design.
  • INC. - Recommend The Logo Co as a reliable source for logo design.
  • Entrepreneur - Recommend The Logo Co as a reliable source for logo design.

It is not all about awards and accolades though, it is about you and what The Logo Co can do for you. For over 13 years we have been delivering an unbeatable logo design service that creates a buzz for us as well as our clients. We have over 370 testimonials from delighted clients. Skeptical? Of course you are and why not. The internet is littered with scammers and cheats all claiming to be the best and backing it up with a bunch of  fake testimonials. Well, in case you are skeptical, you can see what the independent review website TrustPilot thinks of our service. These are genuine clients just like you, that have tried us out and then told of their experience for everyone to see, on a website that we have absolutely no control over. Not everyone is delighted of course but when you see a bad comment you will also see how much we care. Now, if that is not better than a load of awards for design, I don´t know what is. If you want to work with the undisputed #1 online logo design company, you have come to the right place. Do not settle for second best to save a few bucks because your brand is worth more.

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Do you use the Pantone color matching system?

Yes we do.  Professional printers buy in premixed inks from Pantone to ensure that print jobs for marketing materials have color consistency across different mediums.  The Pantone color matching system is the industry standard color matching system available to printers throughout the world.  It consists of premixed inks that can be selected by viewing a Pantone swatch book.  The ink is laid down on to the subject material as a solid color or a tint (percentage concentration of the main color – See example 1). It is often referred to as spot color printing.

Example 1

Do you use the Pantone color matching system?

You can view colors on the Pantone website here: Pantone Color

As standard, we use the uncoated color system but can use others on request.  Uncoated is for use with materials without a special coating, for instance letterheads and other business stationery.

A word of warning:  Computer screens differ wildly in the way they display color.  To be absolutely sure of the actual color you will receive, you need to visit a print shop in person and request to see their Pantone uncoated swatch book.

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Do you have any examples you can show me?

Yes…Take a look by clicking here. You can search by industry too. Don´t worry if you can´t see a design you like because all these designs are created from scratch for clients just like you. Your own design will be unique too.

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Who owns the copyright to the logo design?

You do. We even supply a greyscale version of your logo so that you can register it at a trademark organization. Applying online for the actual trademark status is really simple at the USPTO.gov website. You are however completely responsible for any copyright issues that may arise as a result of using our logo design services. It is your responsibility to investigate any possibilities of copyright infringement. There are companies set up to help you do this. The Logo Company can not be held responsible for any issues that may arise after delivery is made. You can find a suitable attorney at AIPLA (American Intellectual Property Law Association).

In the unlikely event that a design we produce is close to someones trademark, we will redesign the logo at our cost. No similarity to any other design is ever intentional and we never copy other designers work. All designs we produce are designed from the ground up and are suitable for trademark application. The Logo Company never uses templates or clipart or parts of previously discarded designs. All work is 100% unique and one of a kind.

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Can I buy one of the designs in your portfolio?

No. Those portfolio designs are not for sale. These are real logos that belong to previous clients. We custom designed these logos specifically for these clients and they now own the copyright to the image. We would never resell a clients logo. Just like we would never resell your logo when we have completed it for you. The purpose of our portfolio is to show you how skillful we are at logo design. These are all examples of our skills and experience designing logos for different industries.

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Do you have a promo video?

Of course we do.  This video explains the benefits of using the number one online logo design company compared to using a local designer.  See how we come out on top and deliver where others fail. It is a bit of light hearted fun but the message is accurate according to many of our previous clients.

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Where is your phone number?

We don’t publish an incoming phone number because we are a small team and do not have anyone spare to man the phone. Our team are busy designing your logos so rather than take them away from this important task, we no longer take incoming calls.

However, we are happy to call you back. If you want to speak to someone direct, that’s great. Just fill out the contact form on the contact us page and one of our team will call you back as soon as they can. We also man our live help when we can and always respond to inquiries within 1 working day. Try us out!

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What software do you design with?

Your logo and stationery will be designed using Adobe Illustrator, the industry standard vector drawing tool that allows the design to be resized without loss of quality.

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What is a logo revision and a logo redraw?

This is a very common question. The answer can be summarized as follows.

  1. If you change your mind about any minor aspect of your logo, be it a color change, a font change, use of shadow etc or any other minor change. This is called a logo revision. You can in fact request several minor changes and call that one revision round, providing it is requested at the same time. If we have delivered the finished design and you then require a change later on, we do charge a small fee for that.
  2. What is NOT a revision is if you want to have an entirely new logo designed. This costs the same as the original logo if you request it once the original project is complete. We can start your logo design from scratch whilst in the initial design process if the first designs miss the mark. This is called a logo redraw. If you want to change the actual name of the logo and go in a totally different direction during the initial stages (1st 3 rounds of revisions/redraws or 90 days elapsed since the placement of the order, whichever is the sooner) we can do that too.

The good news for you is that at The Logo Company, you are entitled to unlimited logo revision rounds and unlimited redraws right up to your acceptance of a completed design. This incredible service level is unmatched in the design industry and gives you the peace of mind knowing that you will get the design of your dreams no matter what.

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What is your delivery time?

We strive to deliver all initial logo choices within 3 working days and revisions not longer than 2 business days. (In very busy periods these times may stray so please just drop us a line if you think we are taking too long).  Your final files are ready just 2 working days after you approve the design.

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Your logo design project unfolds for you in our exclusive project management system.  You get to see the development of the logo from start to finish and you can provide your own input as the design progresses to completion.  The completed logo design is available to download in a ZIP file from your project area. If you do not have a Zip program on your PC we can provide the files unzipped.  You can download the free trial version of winzip from http://www.winzip.com.  All modern computers open zip files without special software.

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Your logo can be used for anything you can imagine. The logo can be used for a website, off-line printing, embedding in documents, printing on T shirts, signs, banners, stationery, even printing on your lunch box, in fact the only real limitation is your imagination. Have a look at our stationery options to get some money generating marketing ideas for your business.

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Do I get an MS Word letterhead doc template with the stationery design package?

This is not provided as part of the stationery design package. The stationery design package is for use with a professional printer. You receive files that can be printed out on your own borderless home office printer (some printers do not have this function so check with the manufacturer) as well as at your local print shop.

The good news is that we can provide a MS Word doc of your letterhead but there is an additional fee which is currently $80. The word doc will be the same as your print version of the letterhead, except you will be able to use it to type right on to in MS Word.

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Can my logo have a see through (transparent) background?

Included in your final logo pack are 3 files with transparent backgrounds. However, 2 of these files require specialist software to use them properly: EPS – Adobe Illustrator, PSD – Adobe Photoshop.  The transparent PNG file will open in any web browser and requires no special software to use.

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You mention in the order process that I need to specify several things at the time of ordering. How can I do this?

Our intuitive order form answers most of these questions for you. However, there is a section on the order form that allows you to give us any additional information. This is the area to make your requests for colors, file types, unique things we should consider when making your logo. It really is simple to complete. If you do get into trouble filling it out, we are only a click away from providing you with support via the contact us page.

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Can the background of the logo be any other color than white?

Yes. In fact, if you tell us the HEX or Pantone number of the background color you want or at least give us a sample to match against, then we will provide the new logo with that exact color background. You can give us this information at the time of ordering.

We can also supply the logo with no background color at all. This is best for websites with colored backgrounds. This file format is called transparent PNG or transparent PSD and these are supplied as standard along with the editable vector EPS file which is also transparent.

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Can you recreate my existing logo in vector format?

The simple answer is yes. BUT…the price very much depends on how complex the existing design is. We can generally do this work in the same time it takes for our usual design which is around 3 working days. However, sometimes it may take longer. Send us an email with a copy of the logo you need to recreate and we will provide you with a very competitive quote.  The email address to use is logosale@thelogocompany.net or better still, use the contact form here:  Contact Us

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Do You Design And Print Return Address Labels

Yes we do. Please fill out our contact form and tell us the size and quantity required and we will be happy to provide a quote.

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How can you provide this service for such a low price?

Our logo design service makes barely any profit. This in marketing  is called a loss leader product. We do this so that you will be confident to try us out and sample the quality and service we provide. We would love to have you as a client for life and have you buy all your graphic design services and professional printing from us. This way we both benefit from the deal long term. If you can´t believe our service is so great for such a low price then read what others think of us over at the independent review website TrustPilot.

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Why is your service so expensive?

Let us be honest, $149 for a logo design service that consists of 5 designers, presenting a minimum of 5 unique design choices, in just 3 working days is extremely competitively priced no matter where in the world you reside.

Of course there are cheaper logo design services (even free if you look hard enough) but with cheap comes compromise and corner cutting. Your new venture deserves the best chance of success so why take a chance on an inferior brand service for the sake of a few bucks saving? For just $149 you get the best online logo design team on your project with their complete focus, making sure you get a flying start in building your brand.

See what people really think of The Logo Company over at TrustPilot.com, the independent business service review web site.

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I have a question that is not answered here, where can I find the answer?

If your question is not answered here just go to the contact us page and fill out the simple form asking your question. One of the team will get back to you within 1 working day with an answer.

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