Your Logo Design and Email Marketing

Your Logo Design and Email Marketing

Are you using email to market your company? If not, you are missing out. Despite the fact that it has been around for a while and might not have the shiny, new appeal of things like live video and virtual reality, email marketing is still one of the most effective...
Full Coverage: Marketing and Branding for the Insurance Industry

Full Coverage: Marketing and Branding for the Insurance Industry

Some industries are easier to market than others. For companies in the insurance industry, the challenge is significant. Insurance protects us when we need it, but the truth is that most people don’t recoup the money they pay out in premiums. It can be easy to view...
The Challenges of Logo Design in the Digital Era

The Challenges of Logo Design in the Digital Era

Prior to the digital revolution, it wasn’t much of a challenge for companies to choose unique logos that were different from others in their industry. While there was always some overlap in imagery, logos were still hand drawn. Originality was the norm. In today’s...
Marketing Bytes: Branding & Marketing for High-Tech Companies

Marketing Bytes: Branding & Marketing for High-Tech Companies

Technology plays an important role in our lives. Whether we use it for work or at home, many of us rely on it to some extent. The companies who bring technology to us must do a good job of branding themselves if they hope to make a connection with their target...
Keeping Up with the Times: Modern Trends in Logo Design

Keeping Up with the Times: Modern Trends in Logo Design

Fashions come and go over time. That’s just as true as fashions in clothing, hair, and makeup as it is in logo design. In fact, the logo design that looked fresh and modern as recently as 10 years ago might appear hopeless outdated today. Companies that have used the...

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