Your website is your online headquarters. When people visit it, they expect to see an accurate representation of your company and what it does. While certain elements of your website, such as your written and visual content, make a big impression, it’s not uncommon... When people hire someone to paint their homes or offices, it feels personal. The colors they choose are often a reflection of who they are as people. They invite painters into their personal spaces. For people who own painting companies, it’s important to cultivate... For many companies, their brand name is static. They create it once and then use it for years – or even decades – without changing it at all. Even as their logos get updated, the brand name remains the same. However, that’s not the only option. Instead of sticking... In the music industry – whether you are selling instruments, printed music, recorded music, or accessories – the marketing challenges are clear. You have to try to sell something that is primarily sound-based using (mostly) words and visuals. That’s a tricky... What happens when a customer sees your logo for the first time? It might surprise you to know that there are many things happening at once. In a split second, the human eye recognized colors, images, and shapes. Those are the key visual elements of your logo. However,... 