The complexities involved in the use of color and shading is just one example of why it’s critical to contract a professional design team to create a unique and recognizable identity for your business that also meets the widest variety of production standards.
A logo is a symbol, unique to your company, that says a lot at a glance, and the most effective logo designs do it without words. A professional designer is able to convey the vision of the company to people who often have no idea what the company does. Can you?
Logos give a clear impression of your company and help establish your brand by communicating consistent messages to potential customers. Before customers ever walk through your doors or visit your website, they’ve likely formed opinions about your company based solely on your logo. As such, your company’s logo is a symbol that visually represents its mission, capabilities, and core values. It’s also a way to stir emotions in your customers and motivate them to make certain behavioral choices like… Read more
Iconic Logos Through The Years: Logos have been present in some form or fashion for centuries. The idea of a symbol that identifies a product, service, or company is nearly as old as time. Naturally, the logo has seen some significant changes throughout human history, and particularly so over the last few decades. Observing the Organic Evolution of Brands Examining where the logo has been may provide some clues for its future. It can certainly spark a new generation of… Read more
On the surface, logo competitions and tournaments look like amazing value for money. Scratch the surface though and you will see how your business is at risk using a logo from a competition site. Here is the full transcript of this video: I’m simon McArdle – owner of The Logo Company I’m going to explain why logo design competitions look amazing value but are really bad for your business. That’s a powerful statement and coming from someone who is in… Read more