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What is brand positioning I hear you ask. Well, in short it is a deep understanding of your target audience,...


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Top Picks for Digital Art Laptops So which laptop for digital art should you choose?  Are you an aspiring digital artist...


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Time for another case study and this time it's a case study for a real estate logo. Last week we...


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The Power of Typography We have probably all heard about leading in typography and its importance. However before we dive...


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Above all, social media can strengthen your brand. After all, for brands, social media is more than just a social...


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Definition Of Brand Extension Brand extension is a marketing strategy wherein a company uses its established brand name to introduce...


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