Have you made a brand promise lately? Well, do you know what the power of a brand promise means? Understandably,...

Unraveling the Mystery Steps Let's go on a magical journey through the world of Google's logo font. Think of it...

In this blog I would like to explain the difference between a trade name vs brand name. The distinction is...

First of all, the importance of a brand strategist is well known in big companies. However they are also increasingly...

In 2023, the average conversion rate fell between 0.7% and 4%. So, if you did anywhere close to these numbers,...

In a world where the visual landscape is as crowded as a rush-hour subway, the importance of making a lasting...