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What is brand positioning I hear you ask. Well, in short it is a deep understanding of your target audience,...


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Definition Of Brand Extension Brand extension is a marketing strategy wherein a company uses its established brand name to introduce...


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Understanding Marketing and Branding Marketing vs branding! Two actually rather different things even if they are easy to confuse with...


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So, first of all, have you ever heard of brand kits? No, well pay close attention as its really important...


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With the changing dynamics of the world of online business and entrepreneurship, there is an increased need to build your...


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When it comes to choosing the right colors for your brand it crucial to get it right. After all, the...


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