What is brand positioning I hear you ask. Well, in short it is a deep understanding of your target audience,...

Definition Of Brand Extension Brand extension is a marketing strategy wherein a company uses its established brand name to introduce...

Understanding Marketing and Branding Marketing vs branding! Two actually rather different things even if they are easy to confuse with...

So, first of all, have you ever heard of brand kits? No, well pay close attention as its really important...

With the changing dynamics of the world of online business and entrepreneurship, there is an increased need to build your...

When it comes to choosing the right colors for your brand it crucial to get it right. After all, the...