So, first of all, have you ever heard of brand kits? No, well pay close attention as its really important...

With the changing dynamics of the world of online business and entrepreneurship, there is an increased need to build your...

When it comes to choosing the right colors for your brand it crucial to get it right. After all, the...

Actually, is there such thing as lifestyle brand? Well, arguably yes if you ask most people. However, how do you...

Have you made a brand promise lately? Well, do you know what the power of a brand promise means? Understandably,...

In this blog I would like to explain the difference between a trade name vs brand name. The distinction is...