Coloring Perceptions: Marketing & Branding for the Painting Industry

When people hire someone to paint their homes or offices, it feels personal. The colors they choose are often a reflection of who they are as people. They invite painters into their personal spaces. For people who own painting companies, it’s important to cultivate...

Flexible Brand Names in Marketing

For many companies, their brand name is static. They create it once and then use it for years – or even decades – without changing it at all. Even as their logos get updated, the brand name remains the same. However, that’s not the only option. Instead of sticking...

Take Note: Marketing and Branding for the Music Industry

In the music industry – whether you are selling instruments, printed music, recorded music, or accessories – the marketing challenges are clear. You have to try to sell something that is primarily sound-based using (mostly) words and visuals. That’s a tricky...

How a Customer’s Brain Sees Your Logo

What happens when a customer sees your logo for the first time? It might surprise you to know that there are many things happening at once. In a split second, the human eye recognized colors, images, and shapes. Those are the key visual elements of your logo. However,...

Attention!: Branding for the Military

There are few occupations with more ideas, symbols, and stereotypes attached to them than being in the military. People tend to have very strong feelings about the military and everything associated with it. For many people, the very idea of military service raises...

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