Designing & Building Your Brand
Build a visual brand identity that strikes a chord
Your logo is the foundation of your brand, but we can take it further. We create full visual identities and brand style guides so your business looks polished and consistent across your website, social media, and marketing.
Your brand is the feeling people connect with your business. A strong visual identity helps you build trust, stand out, and stay memorable. The best brands stay consistent everywhere, online, in print, and across every customer touchpoint.
A brand is a feeling, and it doesn’t come from a keyboard, but your visual identity does. That’s where The Logo Company comes in. Along with your logo, we can build a full visual identity that helps your business stand out and connect with the right customers.
We follow a proven brand design process: discovery, market research, brand positioning, and design. Our tiered packages make it easy to expand your personal branding or corporate branding whenever you’re ready.
Our Brand Design Packages
Logo + Social + Stationery
$1,079
Our Brand Design Approach
For companies just starting to build a brand, this package covers the brand starter essentials. With 25 years of experience in logo design, we help you create a strong foundation with a professional logo, a clear branding guidelines book, and social media visual design made for today’s platforms. Everything is built to keep your brand consistent, recognizable, and easy to grow as your business evolves.
While social media design is a primary talking point of marketing right now, the tried-and-true effect of branded stationery should not be discounted. This package adds designed stationery to the mix, and gives you the chance to put something tangible in your customers’ hands. Customers still appreciate being handed a beautifully designed, great-feeling business card; professional invoice templates make an impact; and other touches such as a professionally crafted email signature bolster your customers’ favorable gut feelings about you. That’s the power of a strong brand!
This package leaves no stone unturned in the advancement of your brand. A WordPress site is the industry standard and you’ll have full control over the content you include on yours. You’ll be able to easily access and alter your site, keeping your brand moving forward and reaching customers wherever they may be. With a winning logo design and everything else you could possibly need for your brand, this is the package to choose when you want to cover every base with confidence, at a price that is truly unrivalled.
The Visual Brand Design Sequence
First Phase
Your logo is designed and approved, as the cornerstone of your visual brand identity. A critical element of your brand is ready to be put to work!
Second Phase
A brand guide book is created, showing correct and incorrect logo usage, corporate color palette, typography usage, and other essential elements that guarantee a strong, consistent brand identity. Upon approval of this set of guidelines, designed to protect your brand wherever it lives, we’re ready to move to the third phase of brand design.
Third Phase
The elements within the brand guide book are creatively applied to all of your marketing collateral, whichever package you choose. At this stage, your company is armed with everything it needs to build a brand with a carefully and skillfully applied visual identity “backbone” — from email signatures all the way to print-ready files for letters, envelopes, and business cards, and assets for popular social media platforms.
And if you selected our Premium Full Branding option? Your WordPress site will be adorned with your custom-designed branding — a surefire way to ignite brand recognition in your target audience.
The Brand Design Gallery
Take a look at some of The Logo Company Brand designs
we’ve created for clients just like you.
