What We Do
You want your businesses to look professional, established and trustworthy so you can stand out in a sea of competition. Well, that’s what we do by creating amazing logos and websites that reflect our customers positive values and traits giving them the freedom to build a strong brand built upon a truly solid foundation. The only people not happy with our designs are our customers competitors.
Use this site to:
Plus many other secret little nuggets of useable info dotted around the site.
Get Inspired
Why not take a few minutes and check out some of the work we have done for previous clients. See how every logo we design communicates our customers message clearly and also looks like an established brand
radiating credibility and trust.
Some Facts About The Logo Company
- Owned by Simon Mcardle
- Management team: Kevin Booth & Linda McArdle
- Years in Business: Since 2000
- Over 20,000 customers served in more than 90 different markets
- Most reviewed logo studio by TrustPilot.com with over 1200 5 star reviews
- Rated number 1 for logo design by The Wall St Journal
- Rated number 1 for logo design by WIRED! magazine
- Featured in The Small Business Handbook by Entrepreneur Press
- Our Color emotion guide infographic is used as a teaching aid throughout schools and colleges in the US and abroad and has been shared extensively around the web
Are You Ready to "Build Your Brand" on a Solid Foundation?
If you want a logo that speaks directly to your target market reflecting your strengths and positive traits then we are ready to get started on it today. It’s so easy to get going and you will be looking at some design
ideas in just 3 days from today.
My Story & The Logo Company
My story is probably similar in some ways to your own journey. I spotted a gap in the market and devised a solution to exploit it. Before I go on to explain how I did that it’s best if I set the scene.
Back in 1997 I left the British Royal Navy after 6 years and 2 tours of active service in the Balkans. After the Navy I went in to IT and became a freelance project manager working on infrastructure projects for big companies like CISCO, HP and a bunch of banks and telecoms companies. Those were some really fun times working with great colleagues but like all good things my freelance career came crashing to a sudden end. I was working for a telecoms company in Belgium at the time of the dot com bubble bust and pretty much overnight the whole freelance IT industry collapsed. This is all relevant as you will see when reading further. What I will say is that the one thing that the military and big businesses have in common is a structure built around streamlined processes. And I just love processes.
The irony here is that the dot com bubble bust was the catalyst that set the wheels in motion for starting my own online business. Since I can remember I have loved design psychology, art and drawing and now I had the confidence and experience to turn this passion in to a business. What I noticed during my start up research was that design in general was still being conducted in a very traditional way. Face to face meetings and endless billing rounds would result in a final design that took ages to get to and for a lot more money than anticipated. What I also learned was there were no real processes in place that could streamline this whole journey and bring the time and costs down. I set about designing a set of processes for the business that would allow me to work with clients remotely, communicate frequently and all for a fixed fee that was affordable for most businesses starting out. Over the last couple of decades those processes have been refined further to deliver so much more.
What this means is I can start working with a customer who has very little idea about the direction they want to take their brand and in just a short space of time the customer will have complete clarity. Not only is my whole process hassle free, it’s fast too. One thing I learned early on is that business start ups as well as businesses looking to rebrand have very little time on their hands. That time spent on their branding needs to be very efficiently spent so they can concentrate on running the day to day aspects of their business. Speed is only good though if it comes without compromise to quality or service and this again is where my streamlined processes come in to their own. My customers rave about how everything is quick but the quality and service are also amazing. Take a look at some of the reviews over on trustpilot.com to see what I mean by that. Lastly the whole journey is fun because my customers get to see the first designs taking shape all the way through to completion and at the end feel a massive sense of achievement through being there at every important step.
Simon McArdle
Owner
The Logo Company
Are You Ready to Start the Journey?
It’s a really easy and fast process to get your logo underway. You fill out a simple questionnaire and then we fly in to action putting the right team on your logo that is suited to your own unique circumstances.