Actually, is there such thing as lifestyle brand? Well, arguably yes if you ask most people. However, how do you...

Logo Placement: Shirt Side Of course this is very personal, what side of shirt to add logo, however there are...

Have you made a brand promise lately? Well, do you know what the power of a brand promise means? Understandably,...

Unraveling the Mystery Steps Let's go on a magical journey through the world of Google's logo font. Think of it...

In this blog I would like to explain the difference between a trade name vs brand name. The distinction is...

First of all, the importance of a brand strategist is well known in big companies. However they are also increasingly...