The big question is if you do need to have a logo with slogan or if a logo is enough...

Defining Brand Personality What is brand personally really? Well, one can say that it refers to the human traits and...

Defining Luxury Brands Well, we all know that a luxury brand is associated with high quality, exclusivity, and premium pricing....

What is brand positioning I hear you ask. Well, in short it is a deep understanding of your target audience,...

Definition Of Brand Extension Brand extension is a marketing strategy wherein a company uses its established brand name to introduce...

Understanding Marketing and Branding Marketing vs branding! Two actually rather different things even if they are easy to confuse with...