Memorable Brand Identity with a Logo and Slogan Combination

The big question is if you do need to have a logo with slogan or if a logo is enough to create a brand identity? We will try to answer this rather complex question to see if it’s necessary or not. Read all about what is a logo

The Power of a Logo: Adding a Tagline

Coffee in Paper Cup. Logo with slogan for Starbucks

Well, it goes without saying that a  logo is often the face of a company and can make a lasting impression on customers. Depending on how well it has been designed of course. However, adding a tagline can take a logo to the next level by creating a catchy and memorable message. Actually, so that you can get closer to your customer.


 A tagline can communicate a company’s values, mission, and brand personality in just a few words. It can also differentiate a company from its competitors and establish brand recognition. Above all, remember that a tagline that is simple, memorable, and reflective of the brand can significantly increase brand awareness and customer loyalty.


Overall, the power of a logo is undeniable. We should know after 23 years of creating custom logo for small and big businesses. We understand that adding a tagline can enhance its impact and make a lasting impression on customers. But does every company need to have a logo with a slogan to have a solid brand identity or is a simple logo enough?  We will try to go further into this matter. 

Crafting a Memorable Logo With A Slogan

The logo Company's iconic TLC logo. Simple but memorable in blue, black and orange. Circular logo

Like we started, designing a memorable logo slogan is essential for any brand looking to create a lasting impression on their customers. Even if its not for everyone, it can make a big difference for a lot of companies.


Firstly, it’s important to understand the brand’s values and target audience. Therefore, a logo with a slogan that resonates with customers will help create a lasting impression. Furthermore, it’s also important to keep the slogan short and easy to remember.


Often, a one liner that can be easily recollected is much more effective than a longwinded phrase. A strong and unique brand voice can set the slogan apart from competitors.


Additionally, using wordplay and rhyming can make the slogan more catchy and memorable. For instance, keeping the slogan relevant to the brand’s strategy and purpose is also important.

Lastly, testing the slogan with a group of people. Friends and others can help ensure it goes down well with the intended customers. I know that to create a  memorable logo slogan takes time and effort, but it is worth it for creating a brand identity that will last a long time. 

Taglines: Elevating Your Logo Design And Brand Identity

Slogans or taglines play a crucial role in logo design as they can enhance the overall image of a brand by providing a clear message for your customers. More so it can reinforce your brand identity so that as soon as someone sees your logo, they immediately think of your slogan.


Moreover, taglines can communicate important information about your products or services. Show casing your company’s mission. Even, making a lasting impression on potential customers. Therefore, by carefully selecting and crafting a tagline that reflects your brand’s values and resonates with your target market, you can ensure that your logo design is both memorable and meaningful.


Don’t underestimate the power of taglines in logo design. In the end,  they can truly take your branding to the next level.

Perfecting the Combination: Logo and Tagline

San Diego Apparel America's Finest City. A logo with slogan

You need to find a way to combine your logo and tagline in a way that perfectly represents your brand. This in itself  can be challenging, but with these 10 steps, you’ll be on your way. 


  • 1. Clarify your brand message – 
    2. Determine your brand’s personality
    3. Identify your target audience
    4. Research your competitors
    5. Create a mood board
    6. Write down potential taglines
    7. Sketch logo concepts
    8. Experiment with font pairings
    9. Test logo and tagline combinations
    10. Get feedback and refine


You have a better chance of succeeding if you follow all to some of these guidelines. Remember that you have to like it yourself otherwise your customers probably won’t either. Most of all it is important to take your time and be intentional in every step of the process. With some creativity and stubbornness, you’ll be able to come up with a winning combination that will make your brand stand out. Use your imagination and make sure you love it.

Unleashing the Marketing Potential: Logo with Slogan

Understandably, in today’s competitive market, a company’s logo is more than just a visual representation. More so, it’s a powerful marketing tool that can convey your brand’s values, personality, and unique selling proposition to anyone that you want to sell to.


When you combine this with a well-crafted slogan, your logo can create an impactful impression. After all, you need to make your mark on the market. But how do you unleash the full marketing potential of your logo and slogan? The key is consistency.


For example, your custom logo and slogan should be incorporated into every aspect of your marketing strategy. With this I mean from your website and social media profiles to your print ads and packaging. Basically, everything. By consistently communicating your brand message through your logo and slogan, you’ll cultivate brand recognition and perhaps even loyalty over time.


Importantly, keep in mind that a great logo and slogan are just the beginning. To truly unleash the marketing potential of your brand, you’ll need to deliver on the promises they make and provide exceptional customer experiences. You have to deliver what your brand promises

Creating Brand Identity: Logo and Tagline Synergy

Well, its all about finding synergy between the two elements (logo with slogan) that will help your brand stand out in a saturated market.


In short, a strong logo should accurately represent your brand’s values and personality, while a memorable tagline should reinforce your message and stick in consumers’ minds.


The perfect balance between logo and tagline, you can create a powerful identity that will help your business thrive. So take the time to carefully consider your brand’s niche. Ask yourself, what makes you so special? Some companies did not think things through. Let’s get into that some more. 

Mistakes Not To Make

To realize that there are common mistakes to avoid and already made can help make the process much smoother.


Firstly, don’t be too literal with your design. More so, a slogan should never be simply written out next to or under an image. Instead, try to create a visual representation of the slogan that complements and enhances it.


Additionally, be mindful of the font you choose. After all, different fonts have different connotations and can greatly affect the overall message of your logo and slogan.


Avoid using trendy or overly complex fonts that may not be easily readable. It can look pretty on a piece of paper but perhaps not the clever thing printed. Furthermore, it’s also important to ensure that your logo with slogan work  together. It is not a competition but ultimately they should complement each other.


Finally, don’t forget about logo scalability. Your logo may need to be resized for various marketing materials, so it’s crucial that it remains easily recognizable and readable at any size. By avoiding these common mistakes, you can craft a logo with a slogan that effectively represents your brand.

Examples Of Bad Logo With Slogan Combinations

Not surprisingly, many famous and not so famous companies have fallen victim to unsuccessful logos with slogans.


One such company is Pepsi, whose 2009 logo redesign was met with criticism and confusion. They even cancelled a Madonna Ad that cost 5 millions. Actually, the new design, intended to be more dynamic and modern, ended up being widely interpreted as a “fat” or “smiling” logo.


Another example is Tropicana, whose 2009 redesign was so unpopular that the company reverted back to their original packaging after only a month. For example, the change was criticized for its lack of differentiation from store-brand orange juice cartons. Surprisingly, even tech giant Google has had its share of unsuccessful logo changes. Remember their 2015 redesign receiving mixed reviews and criticism for losing the playful and friendly tone of their previous designs.


These examples serve as a reminder of the importance of careful consideration and testing. A well designed and memorable logo can be a powerful tool for brand recognition and success. However, a poorly designed one can detract from a company’s reputation and negatively impact sales.

Examples Of Good Combinations

Logo: The iconic golden arches forming an ‘M’.

Slogan: “I’m Lovin’ It.”



Logo: The word “FedEx” in purple and orange, with an arrow hidden between the ‘E’ and ‘X’.

Slogan: “When it Absolutely, Positively has to be there Overnight.”



Logo: A green, twin-tailed mermaid (known as the Siren), encircled by the Starbucks name.

Slogan: “Starbucks: Coffee is What We Do, but Community is Who We Are.

Last Few Words: Do You Need A Logo With Slogan?

Well, last few words. I agree that not every company needs a logo with a slogan. However, a slogan can help a brand stand out and be memorable. BUT this isn’t always necessary. In some cases, a simple and straightforward logo can be just as effective in representing a company’s identity. It’s up to you and your preferences. 


So, when considering whether to create a logo with slogan, it’s important to keep in mind the company’s industry. For example, a law firm may not necessarily need a catchy slogan, but rather a professional and trustworthy logo. On the other hand, a startup in the tech industry may benefit from a more creative and unique logo with a clever slogan.

Share On Social


Leave a Reply