Actually, is there such thing as lifestyle brand? Well, arguably yes if you ask most people. However, how do you...

Have you made a brand promise lately? Well, do you know what the power of a brand promise means? Understandably,...

In this blog I would like to explain the difference between a trade name vs brand name. The distinction is...

First of all, the importance of a brand strategist is well known in big companies. However they are also increasingly...

Are you curious about which top brand names there are right now? Of course there are so many to choose...

Brand Mark Defined A brand mark is a visual representation or symbol that uniquely identifies a business. Like a type...