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Group Logo Design Explained
Your group’s logo should say something unique about the organization. Whether you have a small baseball team, a youth group, or a professional group that targets corporate managers, a good group logo design could help make your organization more popular and identifiable.
Logo Designs for Social Groups
Social groups can vary by size and objective. A local church’s youth group might want a simple, fun logo that grabs attention and helps convince youngsters to participate. Larger groups, like Boy Scouts of America and Daughters of the American Revolution, can attract thousands of members. They often need logos that people outside of the organizations will recognize, helping them attract attention for fund raising drives and social causes.
Girl Scouts has one of the most recognizable logos of any large American social group. The logo features fields of green that forms the heads of two females. Below and to the left, the design simply says “Girl Scouts” in a contemporary typeface.
Logo design for groups like the Girl Scouts needs to target audiences. Since they want to attract members and sell cookies, they want a logo that people will recognize immediately. The designers who made this logo took a non-traditional approach that makes it stand out from those used by other groups. It is deceptively simple because it relies on the human brain’s ability to perceive negative space as images.
The logo’s green color plays an interesting role in how people see the Girl Scouts. Color psychology says that people interpret green as a balanced, natural color that communicates harmony, universal love, and peace. By using green as the only color, the logo communicates key aspects of the Girl Scouts mission of helping girls build courage, confidence, and character, so they can help make the world a better place. Green is earthy and optimistic, and it reminds people of growth and progress.
If you want your youth group logos or company logos to express something similar, green might suit your needs.
Logo Designs for Professional Groups
Professional groups and associations offer services to people who work in specific fields. No matter what kind of job you have, there is a professional group that might help you reach goals. Many groups offer professional development, mentoring, and networking opportunities. They might also provide scholarships that promote improvement within the industry.
Just because professional groups offer a lot of excellent services to members does not mean they do not need to market themselves. Without members, these groups would lose the funding they need to thrive and make positive changes within industries.
Professional groups deserve professional logos. Many successful organizations want to stay away from design trends. By focusing on long-lasting, traditional styles, they can appeal to a wider audience. They can also lower their branding costs by using the same logo for years instead of paying designers to make new ones to keep up with fluctuating trends.
The National Association of Black Journalists is a good example of a professional group that uses a traditional logo so it can appeal to more people. The logo abbreviates the name to NABJ, which it shows in a slightly italicized script. The logo relies on black letters and images. That is a smart idea since most people associate the color black with sophistication, security, and safety. Combining the italic letters with a heavy, substantial colors creates a balance between fun and seriousness.
NABJ’s logo also includes two graphics that identify the organization’s purpose. The left side of the logo shows the tip of a fountain pen. The right side shows a microphone. These are two of the profession’s most important tools. Including them differentiates the organization from others that might also use the NABJ abbreviation.
Logo Designs for Companies
Companies that operate subsidiaries may want to brand themselves as industry leaders that consumers can trust for a variety of services. Reaching a wider audience means designers need to think about how more markets will interpret the company logos. The more universally appealing the design is, the more effectively a logo design can attract consumers and partners.
The United Health Group logo offers a good example of how one logo can reach a wide audience. The healthcare group’s logo uses a simple design. By avoiding clutter, the company brands itself as a sophisticated leader in the healthcare industry. It does not need anything flashy because it has class and experience.
The blue color used in the letters and image helps brand the company as a leader. People associate blue with intelligence, logic, and trust. The letters also have a unique style that borrows from serif typefaces. This gives it a traditional appearance, while avoiding any stuffiness.
Group Logos From The Logo Company
The Logo Company takes careful steps to make sure you get a group logo design that matches your unique personality and needs. Our expert designers work together to develop the best ideas, so you can make the most of your social or professional group.
Our staff of professional designers can make logos for all of your group’s needs. We assemble a team of five designers and have each member make at least five concept sketches. After reviewing the sketches, our designers turn them into fully developed ideas that you can use for your Google groups logo, Facebook groups logo, and any other form of marketing material. A logo design for groups needs enough flexibility that it can work in a variety of contexts.
Our designers draw inspiration from a questionnaire that you fill out. This lets them focus on concepts that should appeal to your group, its members, and potential partners. We always want to make sure that you are pleased with the end result, so we involve you in the design process. It just takes a few minutes of your time to help our designers make a compelling logo that matches your group’s personality.
After selecting a finalized logo, The Logo Company delivers it in today’s popular formats, including TIFF, EPS, JPEG, PSD, and AI formats. We even keep a copy of your logo so you can access it any time you want over the next year.