Our Recent Work
Custom Logo Design Portfolio By The Logo Company
Below are selected examples from our custom logo design portfolio, all created from scratch for real clients. Every logo we design is tailored to the individual business, so yours will be entirely unique. These examples simply illustrate the level of quality and care you can expect.
Logo Packages
Logo Only
-
- 5 Logo Designers
- 5 Concepts
- Unlimited Redraws
- Unlimited Revisions
- Money-Back Guarantee
- Copyright Transfer
Logo + Matched Stationery
-
- Logo Only Package
- + Business Card Design
- + Letterhead Design
- + Envelope Design
Logo + Matched Stationery + 500 Business Cards
- Logo + Matched Stationery Package
- + 500 Business Cards
Do You Have Any Questions?
Logo Design Explained
It is important to make sure your company has great branding. Without a good logo design, combination of colors, and overall branding, your company is going to have a hard time making a name for itself. See our portfolio. However, with a great logo, your brand becomes easily recognized and understood. Your customers will know a lot about your company in a single glance. See the custom logo design portfolio for inspiration.
Color in Design - see our custom logo design portfolio
Color plays a key role in how a logo is perceived. The colors used in your logo influence how your brand feels at first glance — from calm and trustworthy to bold and energetic. Different colors naturally carry different associations, which is why choosing the right palette is an important part of creating a logo that truly represents your business.
The colors chosen for a sports shop will naturally differ from those used by a craft-based business. Each speaks to a different audience and creates a very different impression. Because customer expectations vary, color choices should support the feeling and personality a brand wants to express. Sports shops often benefit from bold, energetic colors, while craft businesses typically lean toward warmer, more organic tones that reflect care and authenticity.
How logos communicate meaning and personality
A logo should communicate more than just a business name. It should express personality, purpose, and intent, as shown throughout our custom logo design portfolio. Simple design elements can carry meaning and adapt as a business grows, helping customers quickly understand what a brand represents. When a logo is thoughtfully designed, it creates familiarity and trust. Even subtle visual choices can shape perception, making a brand feel approachable, confident, or reliable. This balance between simplicity and meaning is what allows a logo to remain effective over time.
When we work with clients on their logo, we always encourage them to think about the message it sends. Even the smallest design details influence how a brand is perceived. A logo doesn’t need to be loud to be effective, but it should feel intentional and positive. Taking the time to think this through helps ensure the design truly reflects the business behind it.
See different Imaging and Wording in our custom logo design portfolio
Along with simplicity, many modern brands are making the company name into a brand itself. Consider Google and Hulu. While they used stylized typography to ensure that their logo design is more than simply a few letters, the basis of their entire branding system is the name of the company. Our quality custom logo design portfolio shows some great examples. Other companies stay simple but include both an image and the company name. This helps customers identify who they are dealing with.
When putting together a new branding package for your company, it is a good idea to work with professionals who know the business. Putting together a logo and branding package is not an easy task. You need to work with someone who can create a custom design that tells your customers everything they need to know about you with a glance. Our design professionals can help you get the best possible branding for your company. The portfolio shows you inspirational logos by TLC.
Typeface in Branding
Another aspect important to branding is the typeface and the overall typography on your design. There are a number of options you should consider. Are you going to use your company’s entire name in the logo, or just a few letters that represent the company? In addition to this, deciding on a typeface is nearly as important as choosing your color scheme.
Different font families and styles say different things about your business. Our custom logo design portfolio show some excellent examples. Serif fonts are usually seen as more respectable and traditional. On the other hand, if you’re trying to look more modern, consider a sans-serif option. Of course there are many other options to choose from depending your goals for your business. When you look at fonts and different typography styles, make sure that you decide on one that conveys the message of your company. For example, Comic Sans is not a beneficial choice for a tax preparing company.
White Space in Design
Too many people decide that they want to fill all the space they have with wording, images, and anything else they are considering adding. This is not the best option for any design. The white space around the logo, and that within the logo itself, is crucial to ensuring the best design possible. White space helps direct the eye where you want it to focus, which is part of the design that people cannot ignore. Make sure that there is some space around the main section of your logo design. Take a look at our portfolio examples or Pinterest examples
Memorable is a Must our custom logo design portfolio shows that.
The entire point of branding and creating a logo design for your company is that it is something that customers can remember you by. When your customers see your perfect logo, they will be able to say that it is your company and not flounder trying to remember where they saw it before. Ensuring that your design is memorable keeps your company going, because people will come to you more readily for repeat business.
Keep in mind that it is possible to have a badly designed logo or branding effort that is memorable. However, this is usually the case when the design is so bad that the customers find it laughable. This is not the type of memorability you want for your business.
Simplicity is Best - Always
Think about some of the most famous brands you know. Most well-known company logos and branding are extremely simple. See some in our custom logo design portfolio. Apple has a simple, yet very versatile logo. Recognized the entire world over, it is simply an apple with a bite mark. They have been able to use this logo for decades, and through the years the only aspect that they have changed is the color within the apple. This is because this simple logo ensures that changes are easy, the brand is unique, and it is recognizable.