Recent Car
Logo Design

A car logo design can look so different depending on the business. So what do a bull, ram, horse and jaguar have in common? Besides the obvious, they are all part of famous logos for automotive popular car brands. Whether it is strength, speed, or brawn, car logo design conveys a message that brands want associated with their product. Want to know more about  Branding the car industry

A car logo design offers instant brand recognition and a succinct symbol of ideology. Designing a logo requires a clear sense of purpose and message, creativity, and a dedication to unique designs. A designer who does not understand a brand’s target audience, goals and competitors, will not be able to design a good car logo design for said brand. Specific elements along with science and art go hand in hand when designing logos for automotive sector. 

Basics of Car Logo Design

Logos for automotive depend on font, color, and message to create an effective image for brand identification. A designer normally follows a standard design procedure for client satisfaction.

Most importantly, the first step involves a brief meeting with the client either face to face or through an online medium like a questionnaire, followed by research into their company, brand, products, competitors, and audience. How do they want their car logo design to look. The designer then follows a specific concept to create a sketch of a car logo design, and translates that sketch to a first draft in a computerized format. A designer then creates a presentation to show the client, which may require the next step: revisions. Lastly, the designer delivers the final logo design product.

So, research is essential. A designer must immerse themselves into the client’s business and brand and soak up as much information and understanding of the future brand goals, prior to sketching. This his is imperative in creating a successful car logo design.

Furthermore, some of the most famous logos for automotive  also convey their company’s message in both positive and negative space .(see: FedEx and the arrow). It’s important that a car logo design conveys a message about the brand. For instance, car brands choose logos for automotive that either recall prestige, (think Buick and the older Cadillac’s family crest) or speed and elegance, like the raging bull of Lamborghini.

Choose font and typeface

When it comes to font and typeface in your car logo design, a designer may either choose to create a unique, new font, or adapt a standard one to fit. When customizing logos for automotive, it is important to stray from overly fashionable print, as it dates quickly. However, remember opposites attract. More so, when a brand has an unusual name, a simple typeface that is easy to read works best. With more common words, feel free to add more of a funky flair, but steer clear of gimmicky fonts.

Above all, a car logo design much like the image, the words need to match the brand. Consider Ford’s loopy script that not only suggests the history of Ford, but also movement.

Color Psychology for a car logo design

Color plays an integral part in car logo design. There is a psychology to colors. Each color in the spectrum evokes a different emotion and holds various connotations. In terms of motor trade logos, the colors used might simply represent the country where the brand is based, but generally, there is usually a message behind each color choice.

For example, the four psychological primary colors in a car logo design; red, green, yellow, and blue. You might know each have a psychological connection that relates to the mind, body, emotions, and balance between them. Red represents the physical in a car logo design, so positive associations would be strength, energy, masculinity, and excitement. Intellectualism links to blue, evocative of trust and efficiency in logos for automotive sector. Yellow lines up with the emotional, breeding positive associations such as confidence and creativity. Finally, green is the balance. Peace, reassurance, and environmental awareness stem from green.

Luxury and quality colors 

Beyond the primary colors, violet is a spiritually charged color that brings luxury and quality to the playing field. Orange supplies feelings of comfort, security, and fun. Both black and white give off sophistication in a car logo design, however white emphasizes cleanliness, while black leans more toward security and glamour. In the car industry, gradations between white, gray, and silver play to that air of sophistication, but also the sheet metal of a car.

Yet, at the same time, a car logo design needs to prove effective both in grayscale and in color. If a logo is printed in black and white, the logo must still retain the same recognizable quality. In other words, color is just a fraction of the equation.

Trends in Logos for Automotive sector

I know that a car logo design generally conjure up a company’s history in relation to the company’s own conception process. Older automobile logos tell the tale of formative days. Furthermore, as newer brands emerge, logos lean toward a more figurative interpretation of a car’s selling points; safety, modernity, and a long-lasting brand. Want to open your own garage? Opening your own mechanic garage

More so, Audi features one of the simpler car logo design. Audi started as 1/4 of Auto Union. The car logo design with four interlocking rings represents the four companies of Auto Union, but was only applied to racing cars. Audi had its own particular symbol until 1985 when Auto Union simply became Audi. Take a at Volvo 

Volvo opts for a car logo design detached from their heritage. Volvo’s brand uses the symbol for the planet Mars, not only to recall iron, but to represent masculinity and strength.

Foreign car company logos

Usually a lot more symbolic. Toyota, a Japanese car company, uses three overlapping circles that collide to form a sort of “T” for their name in their car logo design. Hyundai, a relatively recent brand from South Korea, modified the “H” from their namesake to look like a consumer and sales rep shaking hands, placing sales and customer appreciation at the center of their logo.

Many foreign automotive brands also use animals and their country’s flag colors in their car logo design, although most of these brands have a longer car history. Let’s mention that Ferrari and Fiats Abarth use of the Italian flag, while BMW ties in the white-and-blue of the Bavarian flag.

As car brand develop and modify their car logo design, one trend stands out. Above all, simplification. In an overview of crest logos, most have been redesigned to a more streamlined, geometrical look (Buick, Mitsubishi, etc.). In addition, more companies rely on abstract shapes and relying on typeface (like Jeep) to show their products’ niche.

Why Work With The Logo Company to create your car logo design

Well, while many companies use clip art or templates to design logos for automotive sector, The Logo Company assigns five designers to each customer, and work from that client’s design brief, then create a unique, custom logo design from the initial stages to the end product. Having a true one of kind car logo design will help your brand stand apart from your competitors.

In the logo’s initial stages, the designers create a logo sketch. Then, once the client is satisfied, the designers import it to Adobe Illustrator, the design industry’s top vector drawing program, to perfect and finalize the design.

Various logo packages available

In conclusion, The Logo Company offers various packages to meet clients’ needs, and a minimum of five design car logo design concepts. Should the designs not satisfy the client for any reason, The Logo Company prioritizes modifications and offers unlimited free revision rounds and unlimited redraws. The Logo Company’s main priority is to provide clients with great logos and deliver a quality product. Of course, the company also sticks to a money back guarantee in case a client wants to go in a different direction. Recommended by the Wall Street Journal and Wired, at the The Logo Company, you’re likely to find a car logo design that epitomizes your company’s image.