Simon McArdle

Color Profiles & Printing – Explained

explaining the difference between rgb, cmyk, spot color, process color and digital printing

Whether you are printing a single logo or a full promotional brochure, you want your marketing products to look sharp. Given this, it is important to understand the science behind color creation and printing techniques, so you can make educated decisions about how to produce the best images for every project. Color Profiles & Printing Explained – Infographic You are free to share this graphic but make sure you credit The Logo Company – Click image to enlarge. Understanding Color… Read more

Simon McArdle

Social Media: Waste of Time or Opportunity?

Social media logos

Warning: Cool social media infographic below! Feel free to share this graphic on your own site or social media channel. One of the biggest growth areas in our business here at The Logo Company is the design of logos and other graphics for use on social media sites. What makes this an opportunity specific to designers is that each of the social media platforms has different size and shape requirements for uploading and displaying logos. This often means adjusting the… Read more

Simon McArdle

Is your brand packing enough love?

A graphic containing information about what elements makes up a Valatines Day logo.

For many couples and star-crossed lovers, Valentine’s Day is a time of great enjoyment and excitement. Logo designers and marketers are especially aware of what attracts consumers to products during this time. By implementing elements, colors, and typography associated with this day of hugs and kisses, they can considerably increase the ROI of their sales and marketing efforts. If you’re looking for ways to incorporate Valentine’s Day’s general theme with your company logo, or if you’re marketing a specific product… Read more

Simon McArdle

Typography And Font Deconstruction

Deconstruction the technical terms associated with fonts and type.

Typography is associated with great design for web and print. However, it was not so long ago that typesetting for printing presses was the norm. During this era of typesetting, many technical terms evolved for the construction and makeup of fonts and layout. It was like a secret code for typesetters, where few outside of the industry had any knowledge of the terms being used. The Logo Company has put together this clever graphic that decodes these technical terms associated… Read more

Simon McArdle

Adobe Illustrator Vs Photoshop For Logo Design

Illustrator Vs Photoshop Vs InDesign

Why Logos Should Be Designed in Adobe Illustrator Over Photoshop and InDesign In the arena of graphic design, there are a number of quality software programs that allow users to create stunning designs for an array of applications. Adobe Illustrator, Photoshop and InDesign are easily the most widely used of the available software, however, what the general public might not understand is that each of these design programs is uniquely specialized for a niche set of tasks. In short, not… Read more