The birth of logo design goes right back in to ancient antiquity. As soon as we humans developed self awareness, we have tried to brand ourselves and our ideas for the masses. We knew early on that a picture paints a thousand words and messages could be delivered through signs and symbols. Is a cave painting going back thousands of years really the birth of logo design? What do you think? Where do you think the true birth of logo… Read more

We consume their wares daily. We watch their advertising budgets explode before our eyes. We hear why Brand A is better than Brand B and why this Brand makes you look better than that Brand. You would have to live in a cave to not be touched by the billions of dollars spent yearly trying to get our attention. What do we really know about these brands though and who really is the Daddy of them all? Which logo do… Read more

How Logos Evolve We often get asked for a logo design that can stand the test of time. Something that will last forever. I mean, we look at all these “Mega Corporates” and their logos never change. Do they? Well, actually and surprisingly, they do….a lot. This illustration depicts some of the biggest global brands and highlights the evolution of their logos from humble beginnings to the present day. It might strike you how some of the designs started out… Read more

Not a year goes by without some part of the world or some ideology in conflict with another. Since civilization began the human race has been at war. The need to have the upper hand in battle was recognized thousands of years ago. Special troops or warriors would train harder and better than their opponents to gain a battlefield advantage. Some would specialize in certain tactics whilst others would train to be fitter and faster than their enemy. These warriors… Read more

Color Emotion Guide Logo designers have several puzzles to solve when presented with a new logo design project. One of the main considerations that a designer must deal with is to understand what it is that the client wants to achieve with the logo design. The designer asks the client a series of questions that illicit answers helping to bring the parts of the puzzle together. A typical question might be “What qualities does your business want to be known for?” The… Read more

If you are determined to have a go at designing your own logo, you might benefit from some advice by the experts. I would never recommend a genuine business designing their own logo but for a project, a team, a club or a non profit organisation it might make sense. If there is someone who sees themselves as a bit of a creative, this is probably the right person to put in charge. If they have any real world design… Read more