Simon McArdle

Logo competitions can ruin your business


On the surface, logo competitions and tournaments look like amazing value for money. Scratch the surface though and you will see how your business is at risk using a logo from a competition site. Here is the full transcript of this video: I’m simon McArdle – owner of The Logo Company I’m going to explain why logo design competitions look amazing value but are really bad for your business. That’s a powerful statement and coming from someone who is in… Read more

Simon McArdle

The 5 Logo Styles – What’s Yours?

5 Styles Of Logo Design

Logos are one of the most important elements of a compelling corporate image. Your logo will appear on nearly all your marketing items, from your web page to your employee uniforms. When you’re designing a logo, there are five basic options for you to choose from. Each one has its own strengths and weaknesses that will appeal to different industries. Some companies and organizations may even benefit from a package with multiple logos, so there’s a clean image on hand… Read more

Simon McArdle

The Small Business Guide to Copyright and Trademarks

A guide to copyright and trademarks for small businesses.

As your small business grows, you’ll probably need to start educating yourself on intellectual property protection for your brand. After all, you don’t want other companies stealing what you do and how you identify yourself. Before you start filling out a bunch of paperwork, though, check out this guide (and the corresponding infographic below) to learn more about copyrights and trademarks. Patent vs. Copyright vs. Trademark Before you dive into the world of copyright, you need to make sure this… Read more

Simon McArdle

Color Profiles & Printing – Explained

explaining the difference between rgb, cmyk, spot color, process color and digital printing

Whether you are printing a single logo or a full promotional brochure, you want your marketing products to look sharp. Given this, it is important to understand the science behind color creation and printing techniques, so you can make educated decisions about how to produce the best images for every project. Color Profiles & Printing Explained – Infographic You are free to share this graphic but make sure you credit The Logo Company – Click image to enlarge. Understanding Color… Read more

Simon McArdle

Social Media: Waste of Time or Opportunity?

Social media logos

Warning: Cool social media infographic below! Feel free to share this graphic on your own site or social media channel. One of the biggest growth areas in our business here at The Logo Company is the design of logos and other graphics for use on social media sites. What makes this an opportunity specific to designers is that each of the social media platforms has different size and shape requirements for uploading and displaying logos. This often means adjusting the… Read more