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Beauty Logo Design Explained
The logo design you choose for your salon or beauty product line is important. It will convey a message to your customers that will tell your clients how they can expect to be treated. The logo also helps you brand your business, so your customers can easily identify your company no matter where they see your logo. There are several aspects you need to consider when you are deciding on a great new logo.
One of the most important aspects of logos for stylists and cosmotologists is the typography used. Beauty salon logos need to look as beautiful as the salon or supply store itself. This means that you need to select a font face or family that conveys elegance, beauty, and sophistication. There are several options that you will need to consider, depending on the type of logo you are looking for.
Logo designs are often created with a flowing script. This typography style conveys elegance and charm. It also gives an almost otherworldly feel to the design, allowing you to continue in a similar way with the rest of the logo. Another option when considering the typography is to go with a more modern feel.
Consider the Ulta beauty logo. This design uses a very simple, modern, sans serif typeface. It conveys modern beauty in a completely different way than a script font, but the simple and clean design is appealing to young enthusiasts.
As you are envisioning a new design for your logo and branding, you need to make sure that you decide whether you want an image in your logo. Having some type of graphic element makes a design more memorable and interesting. Even something simple, such as the Ulta design previously mentioned, has a graphic element that sweeps from one side of the design to another.
Selecting an appropriate image allows you to help convey the message of your company through the logo. For example, if your business uses only organic products, having a natural-looking image on the logo helps. Do you specialize in eye makeup? Showing this in your logo makes your product and business more memorable.
When designing logos, another important thing to keep in mind is the color choice. This choice says a lot about your company. When you’re trying to convey beauty in your design, you need to have a good balance of colors. Having too many colors in the design makes it look garish. In addition, selecting the wrong colors will send the wrong message to your customers.
If you want to convey elegance in your design, consider colors such as purple, orange, and pink. These colors are warm and elegant. For those who are looking for a more modern design, black, blue, and green are great options. The cool colors have a calming effect that is ideal for spas and other beauty-focused businesses. Warm colors invite excitement and happiness. As you consider your logo design, think about the colors you already use around your business. These can help you decide on the right color scheme for branding.
Does your business have a simple word or phrase that encompasses everything you try to do as a company? If so, you may want to consider adding this to your logo and branding materials as a tagline. The tagline is also known as a slogan. While this is not required, it is helpful to set you apart and tell your customers exactly what to expect. An ideal tagline is short, sweet, and to the point. Avoid any long, encumbering descriptors. A tagline is important for summing up what the company is all about.
Make sure that the logo design you decide on sends the right message. You need to have a cohesive, understandable message to offer your customers. If you do not have a definitive message you want to send, consider the feelings and emotions that you think your customers should have when they work with your business.
There are many ways that a message can get distorted. While the image you select may look great on its own, when added to the rest of the logo, sections that you didn’t notice before may be emphasized in a way you don’t like. In addition, the font family you choose might be beautiful separately, but when together with your text it could be difficult to read, or letters may flow together in a way that is not pleasing. Deciding on the logo as a whole is important to convey the message you are going for.
Every salon or brand is different and your audience and customer base is fairly unique. Because of this, you need to understand who your customers are and who your target demographic is. When you understand them, you are more easily able to create a logo that will resonate with the customer. This is especially crucial in a field that is creative and subjective.
If you are working with mostly male customers, design choices are different from what would be typically be used for a female-focused brand. In addition, if your company’s brand is well-known for being high-class and expensive, busy or cluttered design choices could seem cheap or lower-end than what you’re going for. When you understand your customers, you’re able to make the right design choices to fit everyone’s needs.
Working With Us
Designing a logo on your own is burdensome and frustrating without even considering what professional designers bring to the table. By working with The Logo Company your business will receive a professional and highly unique design created specifically for you, your business, and your current and potential customers. Our experienced logo design team will work with you to make sure that your brand is exactly how you want it, so you are able to convey your image in the best possible way.