Put simply, private label brands are a brand that's owned and sold by a specific retailer who has control over...

Of course you must have wondered what a brand manager does? For real ! Then this is for you. In...

It would not be difficult to confuse the two, however, brand vs company are very different. Let's start by looking...

If you are wondering how rebranding can amplify your company’s growth, you’ve probably reached a point where you’ve outgrown your...

Why is brand image important? Well, in the incredibly competitive world of business, brand image is more important than ever....

What is exactly a brand ambassador and why would you even need one? Well, in this blog I will try...