Coloring Perceptions: Marketing & Branding for the Painting Industry

When people hire someone to paint their homes or offices, it feels personal. The colors they choose are often a reflection of who they are as people. They invite painters into their personal spaces. For people who own painting companies, it’s important to cultivate...

Take Note: Marketing and Branding for the Music Industry

In the music industry – whether you are selling instruments, printed music, recorded music, or accessories – the marketing challenges are clear. You have to try to sell something that is primarily sound-based using (mostly) words and visuals. That’s a tricky...

Attention!: Branding for the Military

There are few occupations with more ideas, symbols, and stereotypes attached to them than being in the military. People tend to have very strong feelings about the military and everything associated with it. For many people, the very idea of military service raises...

Getting to Yes: Marketing and Branding for the Marketing Industry

In theory, marketing for a marketing company ought to be easy. The people who run marketing agencies and related companies are, after all, the experts. That said, it can sometimes be difficult for companies in the marketing industry to get out of their own way. They...

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