How a Customer’s Brain Sees Your Logo

What happens when a customer sees your logo for the first time? It might surprise you to know that there are many things happening at once. In a split second, the human eye recognized colors, images, and shapes. Those are the key visual elements of your logo. However,...

Getting to Yes: Marketing and Branding for the Marketing Industry

In theory, marketing for a marketing company ought to be easy. The people who run marketing agencies and related companies are, after all, the experts. That said, it can sometimes be difficult for companies in the marketing industry to get out of their own way. They...

Free Time: Marketing and Branding for the Leisure Industry

Few people have the amount of leisure time they want – and that means they guard their leisure time carefully. If a company in the leisure industry wants to capture their target audience’s attention, they must develop a brand that is compelling, unique, and...

How to Avoid Clichés When Choosing a Logo

One of the most challenging things about designing logos is avoiding clichés. In today’s world, every industry has hundreds of companies competing for attention. Almost any image you can imagine has been used more than once, and that means that designers are...

The Dangers of DIY Logo Design

Hiring a designer to create a logo for your company is essential, and yet some business owners insist on trying to do it themselves, even if they have no graphic design experience. Designing your own logo might save you a few dollars, but how much will it cost you in...

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