When you think of logo design, what comes to mind first? How do you relate to logos in the world...

How important do you think research should be in the logo creation process?     As we already established in...

Those of you that have had a logo designed with us will know that one of the questions we ask...

  In the first article of this series I spoke about the physical and psychological effects of color. I will...

How important are those preliminary ideas and sketches, however scrappy?     After you’ve done your initial research (the more...

The use of color when designing a logo is much more complex than simply choosing, “my favorite color”. Colors, and...