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The Science of Logo Design Part 1: Introduction
When you think of logo design, what comes to mind first? How do you relate to logos in the world...
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The Science of Logo Design Part 2: Research
How important do you think research should be in the logo creation process? As we already established in...
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The Science of Logo Design: The Power of Color
Those of you that have had a logo designed with us will know that one of the questions we ask...
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The Power of Color: Red
In the first article of this series I spoke about the physical and psychological effects of color. I will...
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The Science of Logo Design Part 3: Drafting
How important are those preliminary ideas and sketches, however scrappy? After you’ve done your initial research (the more...
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Color Science: Using Gradients to Blend Colors
The use of color when designing a logo is much more complex than simply choosing, “my favorite color”. Colors, and...
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