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When you think of logo design, what comes to mind first? How do you relate to logos in the world...


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How important do you think research should be in the logo creation process?     As we already established in...


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Those of you that have had a logo designed with us will know that one of the questions we ask...


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  In the first article of this series I spoke about the physical and psychological effects of color. I will...


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How important are those preliminary ideas and sketches, however scrappy?     After you’ve done your initial research (the more...


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The use of color when designing a logo is much more complex than simply choosing, “my favorite color”. Colors, and...


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