Construction Logo Design Explained
If you’re part of a construction company or US home builder then you’ll know how important it is for something to be built on solid foundations. Here at The Logo Company, we believe that there’s no better place to start than with the way your company is represented through its branding.
A construction logo design is an important part of the latter, especially as it is often the first thing a potential client sees. Reputation is particularly important in the construction and home builder industry, with customer satisfaction and retention also key.
Professional designers always work from sketches prior to finishing on the computer
Starting out with the perfect logo is an important ingredient in the recipe for growing a building contracting company. It establishes you as a solid, reputable business. It is your unique identity. But how on Earth do you find a logo that will take your company to the next level? Here are some things to consider while designing your logo.
Why Create a Logo?
You might be wondering why a building contractor even needs to create a logo. Imagine you are driving with a young child and you pass by Toys-R-Us. The child’s excitement grows at seeing those rainbow bubbled letters with the backwards R. Even if the child can’t read, they remember that it’s the place with the awesome toys.
You want people to recognize your company through your logo, just as children recognize Toys-R-Us. By having a logo people remember you which means your business can boom. Your logo will allow you to look established in the public’s eyes. Potential clients will view you as a serious business worthy of their trust and their money.
Your logo is your outward facing company representative. If designed right, it will present the public with the image of the well-rounded company you are. You can attract new clients by giving them a graphic or illustration to remember you by. When people see your logo, they will know exactly who you are and what you do. This is called brand recognition and is what your marketing effort is looking to develop.
Choose Your Colors
Colors can be tricky, but fun. There is psychology behind colors, and people associate them with certain feelings or ideas. Research other construction, contractor, home improvement, and architect logos in your area. You should try to avoid using the same color combinations as someone else in your area, because that can confuse clients.
You want to convey a sense of security. Your company’s service is to provide shelter and stability whether you construct commercial buildings or houses, so avoid using too many colors. Too many colors can make you look unreliable. Choose formal colors like brown, magenta, red, and white. These are colors the brain associates with buildings and bricks. Try to limit the design to two or three colors to create a logo that looks professional and not confused.
Choose a Font
Fonts are easy, you just have to keep it simple. You don’t need to have wording in your logo to be recognized, but it’s a good idea to incorporate your company’s name. Sticking with easy to read fonts such as Serif or Sans Serif typefaces will allow potential clients to see and remember your name with ease.
Don’t pick a font style that has letters that can easily be confused with one another. Bold type is good because it’s noticeable and reminds people of sturdiness. You can also make the bold font highlighted to create an eye-catching twist to the design.
If people can’t read your name properly they won’t recognize it even if they hear about you from someone else. Construction names are generally straight to the point and don’t get confusing so just make sure it’s readable at a distance.
How to Choose the Wording
If you decide to use words, try to keep it uncluttered by using just the name of your company. People remember simple, they aren’t very likely to remember a bunch of meaningless words. They will associate your name with your image and know to call you when they need the service you provide.
Logos go on your advertisements like business cards, brochures, and billboards. These should already have your email, address, phone number and other contact information. You don’t put your contact information in your logo itself. Because you aren’t including this extra information into your logo, it can adapt to fit any space without looking cluttered.
Decide on an Image
You don’t just have to use words in your logo. Use any image that you feel best represents you, your service, or your company’s name. Home builder logos typically use tools like hammers in their designs. This is a great way to show what you do, but be careful that it isn’t similar to another construction business in your area.
Houses are a good image, but they can also be over used. Try finding an illustration that has to do with your name. If you are “Panda Construction” try a panda bear graphic or bamboo stalks. When people see an image with your name they are more likely to think of you and picture your image.
Choose a Versatile Design
You need to be able to have a logo that will look nice on business cards, newspaper ads, signs, and billboards. You can make sure that your logo will always look good on any medium by not using intricate designs and tiny details. It shouldn’t be any more detailed than it needs to be. If you use too many colors in the image, it will not transfer well to black and white ads.
It should also be easily inserted into emails. One of the best ways to get your logo out into the public is by using it in email signatures. You just want to make sure it looks good wherever you put it.
How Logos Takes Shape
Once you have a general idea of what you want in your logo, you can either sketch it or make a list of all the things you want to include. Then take your ideas to a professional design company like The Logo Company. We put a team of five professional logo creators on your project. It takes three working days to create five separate design ideas for you to view. You choose your favorite logo and make any adjustments you feel necessary.
The right logo will jump-start any business. It will bring in new clients and let old clients refer you to others. It will put you ahead of others in your field and set you apart from others in your industry.