Logos for corporations can be fun and colorful as well!
Look below are some examples of corporate logo design we have created recently from for our clients in the corporate sector. When you make your construction logo design it will be completely unique to your business. These are just examples to give you an idea of the quality you can expect. You can change to view examples from a different industry by using the drop down menu.
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Corporate Logo Design Explained
First of all, the corporate world is often criticized for being faceless, however large companies can counter this notion with the right corporate logo design. A good logo acts as the face of your company by visually providing information that helps consumers connect with your brand. The best logos for corporations can reach current customers and even the next generation, as studies show children as young as two can recognize two-thirds of the logos for popular brands. Read on to discover the elements your corporate logo design needs to capture the imagination of current and potential supporters.
Why Have a Corporate Logo Design?
A corporate logo design can make your company more inviting and interesting, but if poorly applied, it can make your business seem silly and disconnected. Maybe even boring. So, take The General Car Insurance logo, for example. The cartoon character general and his penguin sidekick make no sense and make the company seem silly to some viewers. However, a good corporate logo design can illustrate the value of your business in a creative and fun way. See one example for Employee Funding of America A good cartoon style design could be used for a TV network, for a sport’s team, or for a fast food restaurant: Starting your own painting company
The Principles of Good Logo Design
Nike’s logo began as cursive text superimposed over their now famous Swoosh. During its 40-year history, the company has pared down its corporate logo design until only the Swoosh remains. This basic shape is recognized by 97 percent of the world’s population, which proves the theory that the simplest logos for corporations are often the best. Above all, do remember that the simplest designs are also the most memorable and the most versatile. More so as they are easily recognizable no matter what their size or color format.
Consider the logos of Coca-Cola and its closest rival, Pepsi. While Pepsi has revamped its logo more than ten times since its inception in the late 19th century, Coca-Cola’s script logo has remained unchanged since 1887. There’s simply no need to improve on a perfect logo.
A logo doesn’t need to explicitly show what a company does. In fact, 94 percent of the logos from the world’s top 50 brands are fairly abstract. However, a corporate logo design should be appropriate for its target audience. Read more how on going up agains big companies A chain of toy stores might employ bright colors and bold fonts to capture the imagination of its young customers, for example, but this approach would not suit a national bank.
The Importance of Colors in Logos for Corporations
As you know, it’s no accident that we see similar colors popping up in certain corporate sectors. Cool colors are seen in no-nonsense industries including information technology, finance, and the legal spheres. In contrast, warm colors are more commonly used by more playful corporations including fast food chains, entertainment providers, and beauty firms.
Further color analysis reveals why major players have selected the shades seen on their designs. Blue implies trust and strength, so it’s unsurprising to see this color used in the logos of a third of the world’s top 50 brands, including Facebook, Intel, and American Express. Red is an energetic color which increases appetite and cravings, so it’s no accident that it’s featured in the logos of major food firms including McDonalds, Kellogg’s, and Heinz.
The shade you choose can also change a color’s meaning. Hot pink is a high energy color used for brands like Barbie and LastMinute.com. Tone it down though, and pink can be gentle and sentimental, as it is in the Pink Ribbon campaign which raises funds and awareness for breast cancer research.
Just make sure that you don’t go overboard with color. While colors can make strong statements, less is more. Few firms can pull off the kind of bold design approach favored by a certain colorful internet giant. In fact, less than five percent of the world’s 50 most successful companies have logos with more than two colors.
The Right Font in Corporate Logo Design
Is there such a thing?. Yes while, many corporations agonize over choosing the right text for their corporate logo design but give little thought to the font they’ll write it in. Others, however, know that the right font can communicate much more than words. Our font deconstruction is a really useful read if you are uncertain.
So, choosing the right font can be thought of a little like getting dressed in the morning. What you choose has to suit the occasion or it will look out of place and draw negative attention. The wrong font in your corporate logo design can overshadow your expertly chosen colors and text and instantly turn off potential clients and customers.
There are two traditional font types: serif and sans-serif fonts. Serif fonts have been used for more than five centuries, and that rich history makes them a classic choice. Times New Roman, Palatino, and other serif fonts say a corporate body is traditional and professional.
San serif fonts are commonly used in logos
San serif fonts have only been around since the 19th century, so they convey a much more modern attitude. Minimalist fonts including Helvetica and Arial show a company is contemporary and friendly.
Furthermore, elaborate script fonts and display, or decorative, fonts aren’t used in great bodies of text but they also have a place in corporate logo design. An elegant script font like Edwardian Script can convey luxury, while a font that mimics natural handwriting can show a corporation is fun or creative.
More importantly, display fonts are very diverse, so they can tell consumers any number of things about your corporation’s personality, from its youthfulness to its innovation.
Another approach is to launch a corporate logo design without any text. Daring, but can pay off. Especially for fledgling companies seeking to create brand awareness, but it’s paid off for some of the world’s top companies. Nine percent of the most successful corporations on the planet have logos for corporations without their company names. If this creative decision makes you nervous, consider following Nike’s example of taking away the company name once the brand becomes a market leader.
In conclusion, speak to us here at The Logo Company today and we can help you make the right choices when it comes to creating your perfect corporate logo design and bring your brand to life giving it the best start possible. Order now