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Kids Logo Design Explained
Businesses that sell products and services for children have two audiences to please: The adults who buy the product/service and the children who want the product/service. If you’re in a business that caters to kids, you need a brand and a kids logo design that connects with both. While that may sound like a tall order (and in truth, it is), design elements can be arranged to attract children and reassure their parents and caregivers.
Basics of Logo Design
A logo is more than just a nifty way of writing your company’s name, especially in the kids market. It’s the visual component of your brand. A good logo is based on psychology and science, and combines shapes, colors, fonts and space to visually anchor your business in your customers’ minds.
When you work with a design team to create a logo, you explain your vision of your business, the type of customers you want to reach, the unique aspects of your products and services, and what makes you different from your competitors. Your design team incorporates your ideas in each of the design elements to visually convey your brand’s value propositions to your existing and potential clients.
The Psychology of Color
Colors trigger an involuntary reflex. Think about the signs in your daily life that use the color red, like stop signs, hospital and emergency room signs, danger signs and exit signs. The color red implies urgency, action, power and passion. Compare that with the color yellow, which evokes warmth, happiness and stimulation.
Even within a particular color family, the subtle shade gradations inspire different feelings. Consider the color blue, for example. A rich navy blue says stability, security and reliability, while a light baby blue conveys friendliness and playfulness. Choosing the right shade within the color family is an essential step in logo design for children.
When creating logo designs for children, a good designer will choose colors in shades and proportions that trigger the emotional responses your business needs to create brand recognition and loyalty. If the main value proposition of your business is natural ingredients that are environmentally friendly, your logo should incorporate the color green. A brand that appeals to a young child’s need for action and intense emotions should feature red in its logo.
A good logo will use color to instantly connect with your customers, and easily convey or imply your values.
Symbols, Shapes, and Negative Space
Remember, for logos for kids or schools, it’s important to use symbols, shapes, and negative space so the visual impact reaches youngsters even if they aren’t able to read or understand words and letters.
Symbols are easy to define. If your business or brand includes an identifiable object or objects, like a soccer equipment store, or an art museum, incorporating a stylized symbol in your logo makes it easy for children to understand your brand and remember it. Using an animal in your logo is an excellent way to tie a symbol to your brand: Think of Geoffrey the Giraffe in the iconic Toys “R” Us logo.
Shapes are perhaps the most impactful design elements. Recognizing shapes is a fundamental building block in human learning. Consider learning the alphabet, which is, of course, nothing more than combinations of various shapes. Good logos for kids’ products or services meld easily recognized shapes with your brand identity. Imagine the black half circle topped by two smaller equidistant black circles that depict Mickey Mouse ears: Powerful, straightforward, and visually synonymous with the Disney brand.
Negative space is more complex. It’s defined as the space around and between text or design elements. Think of the FedEx logo, for example. Adults see the words in the logo, but those who can’t read immediately see the right-pointing arrow in the negative space between the letters “e” and “x.” Using negative space to your advantage is another way to design logos for kids that are quickly associated with your brand.
The Power of Fonts
Fonts incorporated in logos for kids are almost as important as the words themselves. Children who may not read yet will get the emotional impact of the words based on the font and font colors. However, for older kids and adults, both the words and the font carry equal weight.
Think of the iconic Disney logo in its glorious rainbow-colored display font. Even if you couldn’t read English, you’d see the playful emotional impact of the curls and swirls in the bright-colored letters. Written in a more traditional font, the Disney logo would lose much of its emotional draw.
Fonts used in school logos can be fanciful and fun, modern and clean, or traditional and efficient, depending on the age of the students and the core values of the school. Preschools and Montessori schools may employ the use of primary colors and display fonts that spark a child’s imagination, while a science and technology magnet school could convey its progressive and dynamic focus with a modern font in a rich purple or maroon that evokes creativity.
Working with The Logo Company
When you work with The Logo Company, a team of five designers will look over your creative requests and brainstorm branding ideas. In just a few days, you will receive at least five logo possibilities and we encourage you to share observations and suggestions. We refine our designs, or create new ones depending on your input. You are involved in the project every step of the way, and our logos come with a 100 percent no-questions-asked guarantee.
Most business owners appreciate the value of professional advice when they start a new venture, whether it’s an accountant for tax advice, or a lawyer for advice on corporate structure and business regulations. Choosing a professional design team to create your logo is just as valuable and important. Your logo is the basis of your business identity, it appears on marketing materials, business cards, signs and your web and social media presence. A professional designer incorporates all elements of a logo to create a memorable and evocative symbol to anchor your brand.