Logo Design Styles

Logos come in all shapes and sizes but did you know that you can generally break them down into three distinctive styles. Yes, just three clear design styles make up 99.9% of all logo designs around the world. The other 0.1% are made up of quirky things like actual objects that represent the brand. An example might be the Eiffel Tower that represents Paris. Who would question that Paris in not just a city but a very powerful brand representing culture, chic and amour.


The three logo styles can be summarized as follows; font based (generally simple), iconic (using an icon) and illustrative (more complex). Rather than me throwing out a bunch of logos randomly, I thought it might be interesting to explore different industries and groups that have utilized all three design styles and achieved similar levels of success. When I say success, I am talking about the visual appeal and brand potential of the logo design from my own perspective. This is not a scientific experiment but you should clearly see the different design styles. I am going to explore 3 business categories and each business category will show 3 designs with 1 from each logo style. So that´s 9 logos in all to view.


Religious – Church Logo Designs

When you think about religious logos you need to keep in mind that communication, openness and accessibility are usually key motivators for the design. A church logo for instance would take on the personality of the community in the respect that the design is being asked to depict what the church represents and it´s standing in the local area. A ministry logo on the other hand might have a narrower objective in that it only needs to appeal to a certain portion of the community. Here are 3 religious logos that I selected from our church portfolio that clearly represent each design style.


Text Logo Style

Iconic Logo Style

Illustrative Logo Style

Sport Logos

Sports logos are all about energy and power. Team sports or individual sports people want to represent their brand with something that radiates positive energy and strength. It does not matter if the logo is for a gridiron team or a tennis player when it comes to the message the logo needs to deliver. Elite sports also need to generate merchandise sales, so if the brand is strong and the logo looks cool you are going to sell more jerseys.


Text Logo Style

Iconic Logo Style

Illustrative Logo Style

Cleaning Company Logos

Cleaning companies from industrial cleaners to domestic cleaners do business in a fiercely competitive market. The Cleaning and Hygiene industry is made up of one man entities through to mega multinationals. Very few industries are so saturated with service offerings that the logo design is often the only difference between competing companies. If your logo is not up to scratch, it could reflect badly on your chances of success. It´s this type of fierce competition where logo designs make or break businesses. It´s hard to get a foothold in this market so you need to make sure you take advantage of all the marketing opportunities on offer. A great logo design will get you noticed and that gets your foot in the door!


Text Style Logo

Icon Style Logo

Illustrative Style Logo

Do let me know what you think of my logo choices. I love to get feedback on the designs we create for businesses. If you think there are other styles of logo design that don´t fit into these three, let me know your thoughts.


By Simon McArdle – Owner – The Logo Company

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