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Manufacturing Logo Design Explained
Your manufacturing logo design is your brand’s identity. A crisp, concise logo image is just as important as a clean handshake in the business world. In fact, your manufacturing company logo is like a visual handshake for the consumer. It inspires trust and so much more. Consider these characteristics of a well-designed logo when deciding what you want to say about your company.
Deciding on a Logo That Encompasses Your Brand
Logos may have up to three important components that come together to create one recognizable image. The parts of the logo work together to create a branded image. The definitions of these parts are as follows:
1) The Logomark – A unique image
2) The Logotype – The company name with a defined typeface
3) The Logo Descriptor – The tagline, mission or action statement; often appears on marketing materials
These components could be used in different combinations depending on where the logo appears. A packaging logo, for instance, may vary slightly from a company’s website header logo. For a completely recognizable brand, both the logomark and logotype can be used independently of each other. Consumers should be able to easily relate to a company by image or company name and typeface alone. However, there are exceptions. For example, if the company name and typeface are also the logomark, the company is successfully branded by one distinct image.
The following examples are of logo branding combinations from different manufacturing companies. Let’s take a look at two car manufacturer logos:
Ford’s logo is a perfect example of a logomark and logotype in one. The common form of the logo features the blue horizontal oval with gradient and the Ford typeface. These two elements do not function on their own. Consumers would probably not recognize the blue horizontal logo without the company name and typography.
Mitsubishi’s logo, however, has two distinct parts. The logomark consists of three red diamonds that come together to form a circle. This image appears before, and independent of, the logotype: bold black lettering. The Mitsubishi diamond-triangle could easily be used by itself (and often is) on Mitsubishi cars.
Note that neither of these companies use a descriptor element on their car logos, but both use descriptors on their respective website and marketing materials.
Choosing a ogo That Instills Confidence
Consider how you want consumers to view your brand. A good logo instills confidence in a consumer. Always remember: your logo is powerful enough to create brand associations among consumers. These links could be what motivates them to buy, or not. Don’t believe us?
According to Psychology Today, “Psychologists are discovering that exposure to brand images can have a profound effect on everything from honesty to creativity.” A successful logo design for a manufacturing company will project specific values through a single, recognizable image. In order to set up those associated values, consumers must first have brand confidence.
Logos and Consumer Brand Confidence
Confidence starts with trust. Although elements such as product quality and customer service help establish trust, manufacturing companies must first rely on their logo to convey this message. It starts with logo color.
Studies have shown that American consumers prefer to buy products made in the USA – even if they come at a higher cost. Americans associate the US with quality and craftsmanship, but they may associate products made overseas with poor value and inhuman working conditions.
Your manufacturing operations do not have to take place in the US to infuse American values into your logo. Many companies include the colors red, white, and blue in their logos to subconsciously convey the American message of quality.
In some cases, colors and images combine to instill consumer confidence. Consider bicycle manufacturers logos, specifically the brand Fuji, which aims to implant their American message through a carefully crafted image.
Fuji Bicycles History
Fuji was originally a Japanese-owned bicycle manufacturer. In 1971, an American company purchased the brand; however, its name, which pays homage to its roots, Mt. Fuji in Japan, remains intact.
Primitive Fuji Logo
The primitive Fuji logo, while red, white, and blue, does contain some imagery that could be construed as un-American. For example, the original logo featured a red circle in the background and a blue Mt. Fuji in the foreground. Some may note that the red circle bears a striking resemblance to the image on the Japanese flag.
Current Fuji Logo
The current logo still includes white and blue. Fuji removed the red circle and updated their iconic mountains, opting for a more contemporary, sharp design. The logomark is now contained inside a triangle. Some small patriotic aspects that could come across in this image could include the points of a star or the pyramid depicted on the American dollar. Whatever Fuji’s intention, the use of color and shape says a lot about how they want consumers to perceive them.
Finding Your Niche
Whether you are in the business of making bikes, cars, or anything in-between, your niche can shape and define your logo. The points and curves of lines can compose a dynamic-style or static image that let the consumer know all they need to about your brand.
Take the logo of the tech company Cisco. This software and hardware manufacturer has a logo that includes lines that rise and fall to create a bridge-like image above the logotype. This tech company’s logo has a carefully placed dual-meaning that’s hardly hidden between the lines. The name “Cisco” is short for San Francisco. The image easily represents the Golden Gate Bridge as much as it symbolizes their technology’s ability to forge connections. With just nine lines, Cisco symbolizes its niche as a technology company.
Designing With The Logo Company
Remember, a logo is one of the first and best ways to represent your company to potential consumers. Make it count. Ready to create a unique design that confidently represents your company? The Logo Company can help you get started. Our designers will work with you to develop high-quality concepts for your approval.