Even churches need a logo!
Church logo, yes your church will need one as well.
Marketing and branding your church logo.
First of all, let us consider the terms “marketing” and “branding”. I promise that they are not dirty words, and they really aren’t as scary as you might think. The American Marketing Association defines marketing as a function and set of processes an organisation uses to create, communicate and deliver value to its customers.
Furthermore, it is the way in which an organisation manages its relationship with its customers. For instance, let’s imagine you change the word organisation to church, and customers to community. Most probably, you can see how marketing can be a relevant strategy for your church when creating your church logo.
American Marketing Association
So let’s go back to the American Marketing Association again, however this time with their definition of a brand. Essentially, this is any feature that distinguishes one seller’s goods or services from another seller’s. In other words, branding is about identity and identification. Your brand (your church logo) communicates to your audience who you are and why you are relevant to them. Furthermore, I must show you our page on branding which can be very useful Branding page by TLC
Again we can see how this would be relevant to a church. Ultimately marketing and branding are about perception. How does your community perceive you? Look for instance, at all the symbols out there. Churches are full of them. Religious symbols
Therefore, even if your church doesn’t have a marketing and branding strategy at present, the community will already have a perception of your church from what it does, or doesn’t do, within that community. In addition, this may be positive or negative, accurate or inaccurate. By using marketing and branding your church can better take control over that perception, beach you will need a church logo you see.
What is your church identity?
The first step is to determine your church’s identity. However, to do this you should consider these kinds of questions:
Who makes up the core of your congregation?
Who are you trying to attract?
What message are you trying to get across?
Why should people come to your church?
Is your church large, small, traditional, modern, formal, informal etc.?
Condense your church’s identity
Finally, once you can answer these questions you can then move forward with communicating this identity, and one important element of this communication is a church logo.
Furthermore, a logo can condense your church’s identity into an easily recognisable image that can be used across multiple forms of media to create a consistent brand. As a highly visual species humans respond well to the language of signs and symbols, and we remember them easily.
Spread your message with a church logo
A well-designed church logo along with an effective branding and marketing strategy can help your church and its message reach a wider audience by positively and accurately communicating its identity. This quote from WorshipTechie.com puts it best “A church that’s indifferent to how it is perceived by the community is as damaging as one who only cares about its image. In addition, a church logo that has vision and cares about spreading the Gospel should properly manage its appearance in a way that draws and invites new hearers.” See our recently created church logos here: Church portfolio
In conclusion, you will need a church logo to keep up wit modern times. I know it can seem a bit complicated but it really is not. Above all, logo design for churches is just like any other business. We create logos for all religions, whatever your beliefs. I can in simple words help you be the church you want to be and in that way spread your important words to the world. Order