How Logos Evolve
We often get asked for a logo design that can stand the test of time. Something that will last forever. I mean, we look at all these “Mega Corporates” and their logos never change. Do they? Well, actually and surprisingly, they do….a lot.
This illustration depicts some of the biggest global brands and highlights the evolution of their logos from humble beginnings to the present day. It might strike you how some of the designs started out looking like their biggest rivals and others appear to of hardly changed at all. Timeless is certainly not the overriding characteristic of most of these early creations.
Tell us what you think of the way these global brands have evolved and whether you think their latest incarnation is an improvement on their starting point.
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The Timeless concept doesn’t exist in this infographics…
Good infographics;
Thanks for sharing
of course there’s lots of logos to choose from, but 3M evolution is essential in graphic design history! could you add it to this lovely poster? thanks! ; )
I don’t think *timeless* is literally meant to be equated with *eternal*. However, the assertion that you shouldn’t worry about having a *timeless* logo is poor brand marketing. Also, the definition of “change” is being used liberally. The major companies have changed very little in the last 50 years, from Pepsi, to IBM to UPS. They have been tweaked and modified certainly, but a total change is rare and certainly not desirable. Windows is seriously suffering and they have most radically changed their products and in part their look. BMW has essentially kept the same look for nearly 100 years. They could literally pull the 1900s version out and use it on an ad today and people wouldn’t think twice or be confused. I think when we talk about changing a logo its dropping the current one in favor of a totally new concept. That just me though.