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Entertainment Logo Design Explained
The best entertainment logo design makes an impact early. An Australian study found that while children aged between three and five years could not yet read, they could recognize the logos of leading entertainment brands like Disney and Warner Bros Family Entertainment. So what is the secret to creating a design that connects to audiences young and old? There are no easy answers, but when you get the visuals, typeface, and text just right, the results can be magical.
Why Do I Need a Logo?
The entertainment business is all about image. A logo is a key part of creating this image as it acts as a company’s corporate face and something solid to build a brand around.
Ask the average person what the chief executive of 20th Century Fox Home Entertainment looks like and they probably couldn’t tell you. However, if you asked them about the film company’s logo, most would describe the iconic three-dimensional golden lettering illuminated by spotlights. A strong logo like this is instantly recognizable and helps present the company in a more professional light. When everyone knows your logo, as in the case of 20th Century Fox, everyone knows you.
Choose the Right Shapes
Logos tend to incorporate key shapes, which present a variety of messages about your brand. The one that is right for your company will depend on the image you are attempting to convey.
Circles are friendly and inclusive. Their lack of sharp corners or edges makes them approachable. They remind people of the planet Earth or a warm hug. These positive connotations make them a popular choice for logos, which look to evoke a sense of community.
CBS Broadcasting’s logo contains two circles, one forming an eye and the other its pupil. The first incarnation of this logo appeared in 1951 and it is now so recognizable that it often appears without its company name. The Food Network also incorporates a circle, using it as the backdrop of its logo. The circle is red, as this color stimulates hunger and excitement. The bold hue also helps the white brand name pop.
Entertainment brands often trade on the positive connotations of circles, but many also go in the opposite direction and utilize squares. This stronger shape presents a traditional, no-nonsense image that suits many classic brands.
The golden H of The History Channel sits regally in a gold-bordered red square. The graphic element of the Spyglass Entertainment logo appears in a rectangle, which carries all the same connotations as a square. This shape frames a man looking out to sea, drawing our attention and reinforcing the link between this image and the company name. The Hit Entertainment logo takes the concept of the square to the third dimension. The logo of this children’s brand appears like a building block, with the letters “h-i-t” spelled out on its faces.
Triangular shapes are another common choice, as the public associates them with mountains, pyramids, and other objects of strength. A large golden triangle forms the centerpiece of Village Roadshow’s logo. The Summit Entertainment logo plays on this association directly with its stylized mountain peaks above the company name.
Logo Colors Matter
Colors also have strong connotations that designers must consider when creating a logo. The public’s subconscious reactions to various colors will determine whether an entertainment firm is presented in the right light.
Gold is one of the most common colors used in these type of logos, including the branding of Village Roadshow, The History Channel, and 20th Century Fox Home Entertainment. The color is always associated with the precious metal, and like this metal it has grown to represent success, prestige, and quality. These universally prized attributes are ones anybusiness would happily be associated with.
Niche brands often choose colors which reflect their target audience or subject matter. For example, as cited above, the Food Network’s logo relies on red, a color that stimulates appetite and creates excitement. This color is also used on the logos of a variety of food-focused television programs, including MasterChef, Cake Boss, and the Australian TV series My Kitchen Rules.
Orange conveys an innocent and youthful energy, which makes it a common color for children’s brands. The orange paint splatter of the Nickelodeon logo is iconic, and the color is used again on the British children’s channel CITV.
Type it Right
Whether you choose a serif or a sans serif typeface for your logo, you want it to be bold. Consider the heavy type of the Entertainment Weekly logo or the strong capital letters of the recently revamped Anchor Bay Entertainment logo. The simple typefaces these companies use ensure their names are clear and memorable. Name recognition helps build the credibility that is so important for any firm. Bold lettering also suggests that a company is established, an impression that any entertainment company wants to give, regardless of their standing.
The decision to choose a serif or sans serif typeface will depend on the image you are trying to convey. Serif types are traditional, so they present an image of stability and heritage. Using one says your company is committed to ongoing excellence rather than innovation. Leading companies including Sony Pictures Home Entertainment and Castle Rock Entertainment have used these typefaces successfully.
A company that wants to be seen as revolutionary should consider a sans serif typeface. These have a more minimalist appearance, which embodies a bolder, more contemporary approach. They are ideal for businesses wanting to position themselves as youthful and modern. Think of the clean look of television network logos from Bravo, AMC, and Animal Planet.
Entertainment firms might know a lot about the magic of show business, but the magic of design is another matter. The Logo Company can demystify it for you, with a dedicated team of five professionals experienced in creating exciting and memorable logos. In just three working days they will create at least five logo ideas so targeted that even a three-year-old could not fail to remember you.