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Event Logo Design Explained
When you’re planning an event, whether it’s a fundraising banquet or sports championship, it’s important to make the occasion memorable. To do this, you need striking imagery that will get participants excited beforehand and stick with them well after the event takes place. With the right considerations in mind, you can put together an event logo design that will communicate the perfect message for your company, team, or organization.
Setting the Stage: What Your Event Needs
Before you can begin the process of logo design for your event, you need to consider its purpose and tone carefully. What is your event about? Are you promoting a charity, launching a new product, team building with colleagues, or getting together for fun? If you’re creating a logo for a conference or other professional event, you’ll need something that’s business-like, yet appropriate for your industry. A sporting event needs a logo that’s energetic and exciting. A children’s event screams for a logo that’s all about whimsy and fun.
You can use your logo to reinforce a certain image associated with the occasion, or you can use it to dispel common misconceptions. If your conference has a stodgy reputation that you’re trying to shed this year, a colorful logo with smooth lines and creative images will instantly let people know that you’re shaking things up.
Imagery: Painting the Right Picture
Most logos feature at least one central image. The image that you choose can say a great deal about the type of event that you’re planning. Some images are obvious, like a football for a championship game or a skull and crossbones for a pirate festival. Others leave room for more creativity.
Research major competitors in your industry and look for logos that will set your event apart. Forks and wine bottles are the standard choice for nearly all food and wine festivals. However, Epcot managed to change things up a bit by including a sushi roll and chopsticks, a croissant, and a cherry in their logo as well. Meanwhile, a noodle-wrapped fork and corkscrew retained a sense of familiarity for a logo that’s both eye-catching and easy to understand. Don’t be afraid to come at your imagery from a new angle.
Font: Laying Your Words Out Well
The font that you choose for your logo can say a great deal about the type of event you’re having, regardless of the actual words used. Script fonts can lend an air of elegance to a formal gathering. A font that’s wide and loopy feels whimsical and creative. A serif is a traditional choice, while a sleek modern sans-serif feels more progressive.
Choose a font that conveys the level of formality for your event, so guests know how to dress and what type of atmosphere to expect. A classy black tie dinner with a bubbly font feels confusing, as would a sleek script font for a rodeo. Select your typography carefully to make sure you’re sending the right message.
Colors: Understanding the Psychology of Each Hue
Each color has its own distinct psychological properties that will influence how people perceive your logo. Understanding the basics of color psychology can help you choose the right hues. Red is associated with strength, excitement, and courage. Warm orange is fun and comforting. Yellow is an optimistic hue often associated with creativity.
Blue is associated with communication, intelligence, and efficiency. This is why you see blue in many tech and business logos. Green carries environmental associations. It also feels refreshing and peaceful, which makes it a popular choice for spas or medical companies. Purple has spiritual connotations. It also feels luxurious.
If your event promotes a certain team, organization, or company, you can easily create relevant associations by using similar colors for your event logo.
Size: Designs You Can Scale
Event logos are often used on everything from tee shirts to banners. Your logo should look as sharp on a piece of stationary as it does hanging from the rafters. If you choose something with too much detail, you’ll lose some of the quality when it’s small. Likewise, a logo that’s too simple won’t make the same impact on a poster or sign as one that’s designed for usage on large items. Make a list of all the items that will feature your event logo, so you can make sure the finished product is ideal for each one.
Usage: Choosing Logos with Versatility
As mentioned previously, your event logo will appear on many items. In addition to scale, you should also consider color. Your logo will likely appear in black and white on some items, even if it’s just photocopies of event literature or PDFs that a customer prints out in grayscale. Make sure the important design elements aren’t lost when your logo loses its color.
If you’re producing shirts, hats, and other merchandise with your event logo, you may also need to consider how it looks on different colors. Your logo will look very different on a black hat as opposed to a white one. A colored tee-shirt can wash out your logo if it features too many shades that are similar to the shirt’s background.
The ideal event logo is also timeless. This may become an annual occasion that you want to host again and again. You can save money on future events by reusing the same logo or returning to the same base image and typography with a few small tweaks to freshen it up. When attendees see souvenirs from the event years later, will your logo still carry the same impact or will it feel too dated?
If creating the perfect event logo seems like a daunting task, keep in mind that there are seasoned professionals who are well-equipped to help you with the process. At The Logo Company, you get assistance from a team of five designers who will come up with a minimum of five concepts for you. You can review these suggestions and make as many edits as needed to refine your event logo and find the ideal look.