Birth Of A Logo

When you think about all of the factors that go into creating a business, you may find that you don’t give much thought to things such as logo creation. You may even wonder if you need a logo at all. That being said, thoughts like this are dangerous because having a logo is a crucial step if you want to make your brand successful. A good logo will make a strong first impression, and it will also grab the attention of your customers. It will foster brand loyalty and truthfully, it is expected of you by your customers.

Why do I Even Need a Business Logo?

If you’re wondering why having a logo is so important, you can find some of the top reasons below.

 

It Grabs Attention

Attention spans are shorter than ever these days. Companies only have around 2 seconds to convince a customer that their products are even worth considering. This is where your logo comes in. You should know that a logo has the ability to grab a viewer’s attention and it can also help you to communicate your business’s core values.

 

A Strong First Impression

You only have one chance to get things right when it comes to your first impression. If your logo is designed well, then it can pique the interest of your customers while also encouraging them to learn more about your company.

 

Brand Loyalty

Good branding will influence your customers and it will also serve as the foundation for your narrative. Colors, fonts, tones, and more are all determined by the story you are telling. It is your logo that will set the stage for this.

 

Getting the Perfect Logo Designed by the Logo Company

When you come to us for your logo design needs, we will work closely by your side to make sure that you are entirely happy with the process from start to finish. The main thing that helps us to stand out from the rest, is that we understand that a picture paints a thousand words and that it is also a visual representation of your brand. Why take the time to explain to someone what you can do, when you can simply show them? That’s what we did with the Onyx brand.

 

Another thing that we pride ourselves on is our use of empty space. We know how important it is for you to keep your logo design nice and clean. The famous Coco Chanel once said that before you leave the house, you should look in the mirror before taking a single thing off. The same logic applies to logo design. You want to make sure that anyone can see your logo from a long distance, or even when it is super small. Having a lot of white space, or clear space will achieve this. If you look at our work with Onyx, you will soon see how we utilized a lot of black space to allow the gold logo to truly pop.

 

Lastly, our company knows how important it is to utilize shapes, as this helps your logo to stand out. With Onyx, we put their logo in a white box, for their hair growth oil. For their other cosmetic products, we simply utilized a circle, symbolizing the “O” in “Onyx”. By incorporating shapes, we can then make sure that the logo is suited to cross-platform branding. A boxed-in logo works incredibly well on things such as presentations and merchandise, as it is sleek and professional.

 

Steps to Creating the Perfect Logo

If you want to begin your project with us, then you simply need to fill out a very simple order form.

 

Step One- The Order Form

The main reason this is so important is because it gives us the chance to learn a little more about your company. Our designers will use this information when we craft the perfect logo for your company. In the order form, we ideally want to learn more about your company, your ideas, and your target audience. With Onyx, they informed us that they wanted to sell a range of luxurious skincare products that would appeal to every ethnicity. They also touched on the fact that they wanted to offer their products to professional make-up artists.

 

Step Two- The Initial Design

When you have completed this stage of the process, your order form will be sent over to our lead designer. Our designers all have their own specialty, so we’ll always make sure that we pair you with someone who truly understands your vision. We will come up with something as a rough idea, and then give you the chance to provide feedback. In the case of Onyx, they really liked design number 3, but they wanted to see it with a couple of different fonts.

 

Step Three- Revisions

If you can give us some feedback on the initial round of designs, we can then hit the drawing board again to see if we can come up with something that suits you. We would like our clients to know that we offer unlimited revisions, as we understand the importance of having a logo that you are truly happy with. When working with Onyx, they informed us that they loved the gold in design number four and the font in design number two. They came to the conclusion that they did not want the additional lines below and above the “&” symbol. Our team made the changes, and the client decided that they were ready for the final files. We take our work very seriously, and to have the client happy after just two rounds of revisions is something that we take great pride in.

 

Step Four- the Final Stage

At this point, your design will have been approved. Our team will then create a package of high-resolution files that will suit your needs for both web and print. We will also send you a master vector file and you’ll get a copyright certificate.

 

Using your Logo in the Real World

As you can see from our work with Onyx, it is very easy to see your product in the real world. We know that getting a logo designed isn’t easy because there are so many things to think about. That being said, you have to make sure that the logo is going to work in the real world, and this can be quite difficult to do if you do not have a lot of experience. Luckily, when you come to us, you will soon see that we have years of experience when it comes to creating great logos, so we are able to see how your logo is going to look, while also having the assurance that it is going to work well across every platform.

 

How a Solid Logo will have a Positive Impact on your Business

So how is a strong logo, that has been made by our company, going to impact your business over the long-term? 

 

Brand Recognition

Your logo is the first thing that people notice about your business. They say that a picture speaks a thousand words, and this is very true. When you have a logo created by us, we will make sure that it sticks in people’s minds, and this will help your business to stay present for years to come. It’ll also help you to stand apart from your competition too.

 

Professionalism

If you look at every successful business out there, you will soon see that one thing they all have in common is a good logo. Having a good logo will help to give you influence and it will also change the way that your suppliers and your customers treat you. People associate a good logo with an established company, so if you haven’t been active for long, you can change the way that people see you with ease.

 

Personality

It is very easy for you to showcase your company’s personality by having a good logo. It makes your company more attractive to customers, meaning that you will be able to get more sales. Our clients have experienced a huge amount of success since getting their logo designed by us and this is something that we take a great deal of pride in. With years of experience, we are confident that if you get your logo designed by us, you will be able to see results in no time at all.

 

Ready to begin your order? If so, then click here. If you would like to see what our company can do for you, or if you want to see how we could advise you on the colors or the theme for your logo, then you can also chat with us by sending an email. Our email is here: logosale@thelogocompany.net. When you do send us an email, we will do our best to get back to you within the hour, so you will never be waiting long for a reply. Our team cannot wait to hear from you, and we are always happy to give you the support you need throughout the process.

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