For the last 10 years I have written about logo design with letters. All the way from A to Z I believe. This is mostly because I believe that designing logos with letters is a great and viable idea for most companies. Not only is it iconic with perfect logo dimensions but also very memorable, which is what everybody wants right? Let’s deep a bit deeper into the art of logo design with letters and then you can decide if this is something for you and your business. Take a look at our logos beginning with the letter A. Just to see what it looks like.
Creating a Logo Design with Letters
First of all, creating a logo design with letters, or a lettermark, suits most companies. Most of all because it emphasizes simplicity, clarity, and brand recognition. A thread that is easy to continue.
More so, lettermarks or logos with letters separates a brand’s identity into its most essential elements. That is to say letters. It’s initials, if you like. Furthermore, making the logo easy to remember and recognize. This type of logo is particularly effective for companies with lengthy names. It concentrates the name into an appealing and easy going form.
Additionally, lettermarks can be used in so many ways. In all sizes and on all social media channel. By focusing on typography and design, logos with letters show professionalism and elegance. Definitely suitable for a wide range of industries. As you well know typography can be changed with the seasons or for certain occasions. Like for example a new Halloween logo font.
How to Design a Letter Logo: A Step-by-Step Guide
Logos with letters or also know as lettermarks are easy to design but you do need to have a little plan in mind so you get the balance just right. The name of the game is simplicity and elegance. Here’s a guide to help you design logos with letters.
Steps to Create
Choose the Right Letters
First of all, select the most recognizable letters of your brand name, typically the initials. For example, IBM, CNN, or HBO.Moore unusual if you pick the last letters.
Pick the Appropriate Font
Of course, fonts play a crucial role in lettermark logos or logos with letters. Therefore, choose a font that reflects your brand’s story and identity. For example, serif fonts has a traditional feel while sans-serif fonts are more modern. Last suggestion is to use script fonts just to add a touch of elegance and beauty.
Customize the Typography
Thirdly, modify the chosen letters to create a unique design. That is to say change them. This can include adjusting the spacing.Even combining letters in a creative way, or incorporating small delicate design elements within the letters.
Use Negative Space Effectively
Now to the all important use of negative space. More importantly, this can add a clever and professional touch to your logo with letters. For instance, it involves using the space around and within the letters to form additional shapes or meanings.
Choose a Simple Color Palette
Lastly, of course the colors that you should have in your logos with letters. Limit your color choices to one or two colors to keep simplicity and ensure the logo is easily to understand. More so, the colors should go hand in hand with the brand’s strategy and eventually brand extension.
Online Tools for Designing Logos with Letters
There are of course plenty of online tools for designing logos with letters. I would always recommend using a professional designer like we have here at The Logo Company. Then at least you know what you are getting and we do all the research for you. If you do however decide to give your own talent a go then I would use the following 2 online machines.
First one, Canva. offers a rather friendly interface with a lot of templates, fonts, and customization options. You can create logos with letters using this tool but it’s tricky to get the balance your right.
URL: Canva
The second example that I would give would be Adobe Spark.
Actually, it provides robust design tools and a variety of templates tailored for creating logos. Its intuitive interface allows for easy customization to create logos with letters.
URL: Adobe Spark
Innovative Letters Logo Design Ideas to Inspire You
Therefore are a few ways that you can make your design innovative looking. Make sure you know the difference between lettermark, wordmark and brandmark Take a look below at some very famous companies and what they have done to create fantastic logos with letters. Be inspired and perhaps you can be as successful as they are.
Examples of Successful Letter-Based Logos
So first on up, IBM. The famous company uses bold, block letters with horizontal stripes. Actually, representing equality and technological advancement. Second one, CNN. Designed with interconnected, flowing letters that signify ongoing news coverage. Last example, HBO. This one uses a simple, bold typography with a circle in the ‘O’, representing a camera lens. Showing their focus on media and entertainment.
Of course there are plenty of others. Just check out our own logo with letters TLC. I just love it. So easy to remember and full of feeling. Tender loving care I like to think of it like.
Final Tips
You understand by now a bit better why logos with letters can be for you. They are not only easy to create but also easy to remember. In conclusion, 4 things are crucial to remember when you consider using letter marks as a logo and that is to say to remember that :
- Simplicity is Key: Keep the design straightforward and uncluttered.
- Consistency: Make sure the logo fits smoothly with the rest of your company’s elements.
- Timelessness: Avoid overly trendy fonts and design elements to ensure your logo remains relevant over time.
- Versatility: Your logo should work in various contexts, from digital screens to print media or even as door hangers.
In short, creating logos with just letters can result in a clean, professional, and solid representation of your brand. However you do need to focus your efforts more on typography, simplicity, and uniqueness. You should try it!