Olympic Logo Design: London vs Rio

You’ve probably noticed that there has been a fair bit of controversy surrounding the rather strange London 2012 logo (pictured right) since it was unveiled. The majority of comments with regards to the logo have been negative. In fact, petitions were created in the hopes of revoking it. However, the very unpopular design remains and, despite its lack of popularity, will nevertheless be apart of next year’s Olympics.



Over £400,000 went into creating the logo and the London 2012 brand. The intention of this design was allegedly to inspire and encourage involvement and positive action, instead it has mostly disgruntled and upset. The effect has not at all been what the designers intended.


Creating a logo design is about more than simply throwing together a few images, words and lines. Colours, and the emotions they invoke, need to be thought of and the impression of the overall style must be considered.


Unfortunately, the jagged edges and bright colours of the 2012 logo do not inspire anything; it would seem, other than hostility.


Recently the Rio 2016 Paralympics logo was unveiled. This logo was designed with similar ideas in mind to the London 2012 logo: ideas of inspiration, inclusion, passion, movement and transformation.


The Rio Paralymic logo seems already to be more effective at achieving its intended effect than the 2012 logo.


What do you think? Is this logo effective? Does it embody the intended values?


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