Recent Eco &
Green Logo Design
Eco logos are environment friendly and usually green
Below are some examples of green logo design we have created from scratch for our clients in the green/eco sector. Please remember, your eco logos will be completely unique to your business. These real examples are just to give you an idea of the quality you can expect. You can change to view examples from a different industry by using the drop down menu.
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Color Choice in an Environmentally Focused Green Logo Design
Most most importantly, color is perhaps the most important aspect in green logo design, because every color delivers a different message. Furthermore, a common mistake among entrepreneurs is choosing too many colors in their eco logos, which can detract from a memorable and easily identifiable visual identity. It’s usually best to stick to just a few colors, especially with an environmental logo design. Build a logo
Green logo design is just that, green
First of all, you might think that the obvious choice for an eco-friendly logo is green, which is true, to a point. Green is a color that is usually associated with environmentally conscious businesses. However, it also can represent greed and jealously, depending on other symbols in the green logo design. See our Pinterest Portfolio Green Designs
Also, choosing color schemes identical to your competitors can make your logo look like a second-best imitation instead of a unique brand. A simple logo can make a very powerful statement, but you should also consider other colors in your logo design.
Blue colors could be just as nice and memorable
For example, blue is the most-liked color in the spectrum according to a study by a marketing association. Depending on the shade you choose, blue can evoke calmness, serenity, cleanliness, trustworthiness, and reliability. Each of those emotions could be desirable in a green logo design as using blues might differentiate your visual brand identity from others in the market.
More so, brown tones also have very earth-friendly connotations. Brown can signify earth, nature, simplicity, and seriousness. For instance, white is another natural choice for an eco logo, indicating purity and peacefulness. However, yellow, used judiciously, is another natural fit for logos for sustainable brands, evoking cheerfulness, energy, and renewal. Interesting read to understand more Psychology of color
Symbols and Shapes in an Eco Logos
A growing trend in logo design is the use of simple, strong geometric shapes. Think of the Discovery Network’s Green Planet logo, a simple green circle with no-frills black text.
Remember, circles are a natural choice in logos for sustainable brands because circles have no beginning and no end, which reinforces the naturalness of recycling. They can also signify the sun or the planet, or a round fruit or vegetable. Furthermore, circles show a sense of completeness and wholesomeness.
However, squares and rectangles show sturdiness, reliability, and a sense of order. They are seen as earthbound and familiar. Squares and rectangles are often used in logos for sustainable brands, and while they may seem boring, tilting them or projecting them on the diagonal can show a more lively side.
More so, triangles show power, motion and spirituality, although they can also show balance. Think of the iconic recycling logo with the green arrows that form a triangle.
Spirals and swirls also look great in eco logos since they suggest growth, life, and transformation. They can represent the seasons or the cycles of life, all appropriate imagery in green logos.
The Green Options logo is a great example of combining symbols for an effective brand identity. A circle with a green spiral in a loose g-shape topped by a triangular arrow. More about the choice Logo Shapes
Text and Font Choice in Eco Logos
The font you use for your green logo design text is almost as important as the actual words. Consider one of the most easily recognizable eco logos, the World Wildlife Federation. This is a case study in excellent use of shapes, (the circular, stylized shape of the panda itself), symbols, (the panda as a symbol of endangered species), color (the black and white palette showing simplicity, purity, no frills), text (cut back to just WWF), and font (clean, pared back, basic). The message of the green logo design would be diminished if the designer had used a script or showy display font.
In general, eco logos of this sort use clean fonts. You can choose a serif font that shows a sense of respectability and tradition, a sans-serif font that is clean and objective, or a modern font that is strong and progressive to project your company’s values visually. Of course, even display fonts can work well in a green logo design.
Lush, a cosmetics company, uses a very distinctive display font in its yellow and green logo. The white text in the green and yellow oval makes a distinctive statement on their products’ black packaging. More marketing and branding for green companies
Working with The Logo Company
Choosing a company to design your logo is a major decision. Studies show that 83 percent of all advertising and marketing efforts are visual, which means that your green logo design, or visual brand identity, is one of the most important parts of your business. Your logo design will be on business cards, stationery, websites, uniforms, invoices, print ads, trucks, and product labels, so it needs to send the right message to your customers.
The Logo Company works with you to understand your company and your brand. When you start the logo design process, you tell us what your logo needs to say about your brand. We take your request and a team of professional designers brainstorms ideas that incorporate all the elements of good logo development to create designs that tell customers and potential customers what your business stands for.