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Photography Logo Design Explained
Photography logos offer the world a snapshot of a photographic company or individual photographer’s name and brand. Choosing a logo requires consideration of the specific niche you serve and the emotions connected to that niche. In the case of photography, of course, there is a wide range of emotions.
Here is an overview of how logos relate to this industry. Read on to discover the typical typography and colors for this niche as well as why logos are important for this sector.
Why Logos Matter
Logos establish and reinforce your brand. Your brand needs to convey a particular emotion so that you can tap into the ethos of your target audience. Match your service with a related emotion, conveying that emotion through your branding and logo. Doing this creates a desire in potential customers to satisfy their emotional response to your logo, meaning people will use your services when they want photographs taken. Creating a strong brand through the creation of an appropriate logo builds a foundation for your business’s success.
To understand this better, let’s look at an example of how logos relate to generating demand for photographic services. A photographer offers sessions centered on the expectant mother’s growing belly and also provides new moms the opportunity to capture moments with their newborns. In this specific case, the logo needs to have a look that conjures up emotions tied to that special time in a family’s life.
The logo in this example should use soft colors, typography with minor flourishes, and simple imagery related to babies. When expectant parents see this logo, it touches them on an emotional level, creating a desire to capture this extraordinary time in their lives by using your company. That is why your logo is one of the most important branding tools in your marketing toolbox.
How to Choose Typography and Colors
Interdisciplinary research shows that colors evoke particular emotions in people because of their associations with the colorful objects that surround them. For example, someone who loves the beach may choose to paint their bedroom blue or green to conjure images of the ocean and tranquility of being at the shore. This connection between colors and emotions makes color choice for your logo important.
Consider the emotional impact the color red has on a person. This color evokes feelings of passion, love, strength, energy, danger, and power. This is because red is the color of blood, and it’s most commonly represented in graphics with hearts or fire. If your business focuses primarily on the boudoir niche, then red is an appropriate color to use for your logo.
Contrarily, red can feel overbearing for some businesses that focus on nude photography. Instead, a nude photographer can opt for creams and browns that evoke the look of skin and the feelings associated with people who are naturally comfortable in their state of undress.
Using a single color arouses a feeling of coherence to the message you’re trying to convey regarding the pictures you take, but it is possible to use multiple colors. Avoid popular color combinations with strong associations to particular objects or times of the year. Do not use red and green together, unless your business focuses on Christmas snaps.
The typography needs to match the emotional feel of your business. If you specialize in weddings, use a formal typography that matches the formality of the occasion. Black and white photographs have a stripped down feel, and the typography for this kind of business ought to match that emotion by being simpler. Typography conveys a sense of professionalism, so use a readable and clean type regardless of how formal it is.
Which Images Work With Photographer Logos
Famed snapper Alfred Eisenstaedt once said, “It is more important to click with people than to click the shutter.” His words capture what your logo must do – click with people.
When choosing images for your logo, start by creating a mood board that relates to the type of pictures you take. It can include photographs taken by you, your peers, or even graphic designs. Either way, they should come together to create an overall impression of your business. Choose your favorites from the mood board and find the image you want for your logo.
Many photographers, including those whose work is for websites such as iStock to those who run a maternity business on the side, incorporate cameras into their logo. The use of cameras and lenses is a bit overdone. However, a fresh take on the camera image can make an impression.
If you capture images of families, consider a playful take on your profession. One company took the common photographer’s phrase, “Say cheese!” and developed a speech balloon made of cheese for its logo. While clever is memorable, don’t forget that the logo must also build credibility so that potential customers will trust your judgement when using your services.
If you are struggling to find imagery, consider only using your company’s name underlined or framed. Images are not mandatory, but they are one important way to build that emotional connection to your brand, your logo, and ultimately, your business.
How to Incorporate Information in Your Logo
Your logo needs to include your business trading name. You can also include the kind of photos you do, especially if it is not apparent from the company name alone. You can include additional text describing your service offerings, like “high dynamic range,” since that is a specific specialty that could attract customers. Remember that, in addition to playing to people’s emotions, your logo needs to convey relevant information. If logos are too abstract in words and tone, they will not attract customers.
Former journalist and author Al Tompkins said that people remember what they feel longer than they remember facts and figures. Your logo is the place where emotion meets facts (the name and focus of your business). Embrace this opportunity to create a memorable logo for your company that digs deep into the hearts of everyone who sees it.
Make sure you work with a professional design team like The Logo Company, that understands what it takes to design a successful logo for a creative business. Within three working days, you should be looking at the basis of your new logo design.