Recent Retro And Vintage Logo Design

At The Logo Company, we specialize in crafting retro logo design that tell a story and leave a lasting impression. But don’t just take our word for it—see for yourself! 


Browse the examples below to discover the magic we’ve woven for other customers. Let the designs speak and envision the possibilities for your brand. 

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1. Vintage & Retro Logos Explained

Basically, the enduring charm of vintage and retro logos lies in their ability to transcend time and connect with audiences on a profound level. Furthermore, Pop culture’s unwavering love for all things retro makes mastering the art of retro logo design a strategic choice for effective branding.


So, why is it a great approach? And why do we love retro logo design?  The answer is simple.  A retro logo has the ability to tap into nostalgia, creating a powerful, personal and emotional connection. Whether inspired by the sharp angles of 1920s art deco or the wholesome details of 1950s design, choosing a specific era gives your logo a unique personality.


Apart from the sentimental value, a carefully crafted retro logo design shines among modern designs. Turning into more than just a symbol—it becomes a brand statement. Marketing brands with a retro theme holds significant potential to connect with diverse audiences, foster collaborations with other brands, and build customer advocates.


To create a compelling vintage logo, attention to detail is paramount. From color palette selection to overall aesthetic coherence, it’s about capturing the essence of a bygone era while ensuring the design remains relevant today. In essence, a retro logo design is a journey through time, blending the classic with the contemporary.


2. Finding The Right Vintage

Crafting a retro logo involves capturing the essence of each era. In the vibrant 1960s and 1970s, embrace bright primary colors inspired by vintage car and sports logos, featuring bold typography and playful graphics. The 1950s also offer vibrant color options for exploration.


For an elegant 1920s vibe, opt for soft shades and pastel nuances, paying attention to unique complementary pairings like turquoise and red. At The Logo Company, our expertise blends historical insights with contemporary design, ensuring your retro logo not only mirrors a specific time but also resonates with your audience through thoughtful design choices.

1960s and 1970s Retro Logo logo Design Vibe

  • Bright primary colors dominate the aesthetic, reflecting the dynamic and optimistic spirit of the era.
  • Incorporate vibrant hues to capture the energy and forward-looking attitude of the ’60s and ’70s.
  • Explore examples from vintage car logos and sports logos for inspiration, noting bold typography and playful graphics.

1950s Retro Logos Aesthetic

  • Shares common ground with the ’60s and ’70s in terms of vibrant primary colors.
  • Examine aspects of 1950s retro logos for insights into color palettes and design elements.


1920s Vintage Elegance

  • Soft shades and pastel nuances define the color palette, reflecting the sophistication of the Roaring Twenties.
  • Complementary shades are crucial, with unique pairings like turquoise and red instead of the conventional orange. 


3. The ABCs of Retro Design

Creating a compelling retro logo involves mastering the fundamentals, blending nostalgia with contemporary flair. While the basics of designing a vintage logo align with other types, the key lies in leveraging common sense and a deep understanding of your brand, product, and overarching concept.


To kick start the process, begin with a rough outline of your vintage logo design. Whether it’s a quick sketch or abstract ideas, this initial step lays the foundation for your creative journey.


Checklist to guide you through the essential steps when creating a vintage logo

  1. Create a Brief Outline: Start with a preliminary sketch or jot down abstract concepts to outline your vision.
  2. Research Your Niche: Dive into your niche, explore popular design trends, and analyze competitors’ logos. Understanding the landscape informs your design decisions.
  3. Conceptualize in Earnest: Move beyond the basics with more detailed sketches. Flesh out your ideas, experimenting with different elements and styles.
  4. Reflect: Take a step back and reflect on your design. Does it capture the essence of the era you’re drawing inspiration from? Does it align with your brand identity?
  5. Revise, Smooth, and Polish: Refine your design by revising and smoothing out any rough edges. Pay attention to details, ensuring a cohesive and polished look.
  6. Get Feedback Before Finalizing: Seek feedback from peers, colleagues, or potential customers. Outside perspectives can provide valuable insights and help you refine your design even more. 


Whether you choose to use a vintage logo maker or collaborate with a professional logo designer, these steps remain relevant. Every artist has a unique process, but following these general guidelines ensures a solid foundation for crafting impactful retro logos. Remember, these are just the ABCs—you need to know the full alphabet to assemble a vintage logo design that truly stands out.


At The Logo Company, we bring expertise and creativity to every step, ensuring your retro logo tells a story that resonates across time.


4. Choosing the Color Scheme

Most importantly, the color palette you choose for your retro logos is always important.


Selecting the right color palette is a pivotal aspect of crafting compelling retro logos. The colors not only need to pop but should seamlessly complement the vintage logo design without veering into dull or overdone territory. Consideration of the layout in your vintage logo design vector is equally crucial for ensuring smooth visibility.


When delving into color choices, it’s essential to acknowledge the psychological impact of each hue. Colors evoke specific emotions, thoughts, and impulses, influencing how your vintage logo is perceived. Understanding these associations allows you to inspire the right reactions from your audience.


For instance, yellow exudes optimism, warmth, and clarity, while orange radiates friendliness, confidence, and approachability—eliciting a cheerful response. Opting for red can evoke boldness, youthfulness, and excitement, while purple appeals to creativity and imagination. Blue instills feelings of trust, presenting your brand as strong and dependable. Green, on the other hand, resonates with peace, health, growth, and environmental consciousness.


Lastly, for a touch of balance, calmness, and neutrality, shades of grey or a mix of black and white are ideal choices. At The Logo Company, we understand the nuances of color psychology, ensuring that the chosen palette not only enhances visibility but also aligns seamlessly with your brand’s identity and resonates effectively with your target audience.


5. Finding the Right Font for Your Vintage Logo Design

Choosing the appropriate font for your vintage logo design is a critical decision that can either elevate or undermine your logo’s impact. Typeface selection is a nuanced task, requiring a perfect match to achieve the desired aesthetic.


In the realm of vintage designs, it’s essential to steer clear of overly sleek and modern fonts like Century Gothic or Helvetica, as they may clash with the nostalgic vibe you aim to convey. On the flip side, excessively old-fashioned fonts such as Times New Roman or Baskerville Old Face may feel outdated for a vintage logo.


The right vintage vibe

Opt for something stylistic that strikes a balance between uniqueness and readability. Avoid overly ornate or fancy fonts, as they might not convey the right vintage vibe. The key to achieving the vintage look is a thoughtful mix of fonts. While it’s essential to avoid clutter, bold typography that combines cursive-type fonts with cleaner, retro designs is encouraged.


Consider designing or personalizing your font to achieve a more tailored fit for your vintage logo. Customization allows you to align the font precisely with your design concept. If you find an existing font you like, tweaking it to suit your vintage logo design is an effective way to create a cohesive and distinctive visual identity.


Ensuring that the chosen typeface not only enhances readability but also contributes to the overall authenticity and appeal of your brand. Next, let’s take a look at some popular vintage font choices among top logo designers. We have listed some of our favorites below.


6. Exploring Popular Vintage Typefaces

When it comes to vintage logo design, the choice of typeface plays a pivotal role in capturing the essence of a bygone era. While there are countless options available, here are some popular vintage typefaces worth considering:


  1. Matchbook
  2. Bazar
  3. Hill House
  4. Riesling
  5. Upper East Side
  6. Park Lane
  7. Blessed Day
  8. Candy Inc.
  9. Playball

The ideal typeface for your vintage logo design

Most of all, these typefaces bring together a range of styles, from the whimsical and playful to the elegant and sophisticated. However, it’s crucial to note that these are just examples, and the ideal typeface for your vintage logo depends on your unique graphics, design elements, and color palette.


As the designer, you hold the key to selecting a typeface that seamlessly integrates with your overall vision. Don’t hesitate to experiment with clean lines and bold choices. The beauty of vintage logo design lies in the ability to blend different elements, creating a harmonious composition that resonates with your brand identity. At


The Logo Company, we recognize the role of typography in logo design when crafting authentic vintage logos. Whether you opt for a popular typeface or choose to customize one to align with your brand, we ensure that your logo stands out with a timeless appeal that captures the spirit of the past while staying relevant in the present.


7. Top Vintage Logo Design Trends

In conclusion, to find further inspiration, look at authentic vintage logos from the eras you prefer. Perhaps such as the original retro logos for popular restaurants, beers, candies, or stores. For instance, to see how vintage logo design looks translate to the modern age, check out retro logos for Walker Tire. Or perhaps the Lavender Fastener Company, Charlie’s Catering Experience, The Astor Theatre, and Tokyo Bicycles.


Furthermore, vintage gas station signage is also a great source of inspiration for this paradigm as well. Inspiration is everywhere you look. 


Most important to remember is the vintage style is a bold-yet-delicate balance, and The Logo Company can help you bring your vintage vision to life. From the colors and the typography to the graphics, you can watch your idea pop off the page and admire a finished product that can make your brand a household name. 


Tip! Nostalgia sells, so get in touch with The Logo Company to tap into the retro logos and trend and we will make it work for you.


8. Ready to infuse timeless charm into your brand?

Let’s embark on a journey to create a standout retro logo that not only resonates with nostalgia but becomes a powerful brand statement. Our team at The Logo Company is here to bring your vintage vision to life. Contact us now to start crafting a logo that stands the test of time and captivates your audience.