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Telecom & Networks Logo Design Explained
Your telecom logo is the first impression people get of your company. That’s why it’s important to design something that is easily recognized and trusted by your customers. This is not a simple task, which is why you need the help of a professional design team from The Logo Company to create your company’s logo (phones, infrastructure, routing, maintenance, networking, fibre optics etc type businesses). Of course, you also need to be involved every step of the way. So, take a look at these six questions to ask during the design process.
Does the Logo Fit into Your Industry?
It never hurts to research logos of leading telecommunication brands to see what works and what doesn’t before you design yours. It is a great starting point for coming up with ideas. For instance, a common design for companies in this industry is the wireless symbol. This may or may not work for your business; it just depends on what you want.
Of course, there is no rule that says your logo has to look similar to others in your niche. As a matter of fact, your logo should never be too close to that of another telecom company because it might remind customers of your competitors. Your logo needs to be unique, yet relevant to your industry.
Does the Message Shine Through?
Your logo should be more than a simple shape with your company’s name printed underneath it. It should convey a message to your customers. You do this by strategically choosing typography and shapes that remind customers of your industry. That’s what makes your logo memorable.
Bubbly graphics, drop shadows, and gradients are common trends with telecom logos because they are reminiscent of wireless activities. Clouds are also increasing in popularity. Think about the message that you want to convey and then choose elements that match. You can look to your industry for ideas or dig deep within your company’s culture to choose elements that fit. Deciding on a message is quite possibly the most important thing to do when deciding on a symbol for your business.
Do the Colors Present the Right Tone?
Color plays a role in people’s emotions, which means you should carefully consider the colors in your logo. For instance, red evokes emotions of passion, strength, and aggression, while blue is more calming and logical. You need to pick colors that match your industry and the tone you want to convey for your company.
When you choose a color for your company logo, there are a few basic things to keep in mind. First, stick with warm colors that are close to each other on the color wheel. Also, avoid anything too bright that might hurt people’s eyes or be too distracting. When in doubt, choose common colors found in your industry.
Typical colors seen in these type of logos include blue, grey, red, and black. Blue conveys an image of logic and intelligence, while red makes people excited and interested. Black and grey are common because they tie colors together. Of course, purple and green are also good choices if you’re looking to be a little different.
Remember that your communications logo has to look good when it is printed in black and white because you won’t always have the option of color. You might also need to consider how it would look on a black background with the other colors inverted to white.
Is the Typography Readable, Yet Creative?
It might surprise you, but typography matters a lot. Just as colors in your logo convey a tone and message, so does the typography. Beware of bold fonts and too much creativity because they can take away from the overall image. You should try several typography styles to find the one that works best for your company.
Sans serif fonts are the easiest to read, but you should avoid the most common ones because they may come off amateurish. It’s perfectly fine to have elaborate typography as long as you don’t go overboard. Just make sure the typography is clean and easy to read. Also, avoid using more than two fonts.
Will the Logo Look Good No Matter What Size It Is?
One mistake companies make when choosing a logo is forgetting that it will go on promotional items of all sizes. That means it has to look good whether it is printed on a billboard or on a letterhead. That’s why it’s best to keep it as simple as possible. Besides, most companies simplify their logos during rebranding, so you might as well start out simple to save time later.
It’s also important to consider how it will look on different mediums. For instance, TV and the Internet provide the opportunity for 3D elements. If you choose to go this route, you’ll have to have two logo designs — one for print and one for responsive media.
Can the Design Transfer to an International Market?
In the telecom industry, it’s more important than ever to design a logo that transfers well to international markets because you never know where your customers are going to be located. One easy way to do this is to omit text. When your logo is a simple image, you don’t have to worry about translating text and creating a new logo for every demographic. Of course, if you must have text, make sure that it is simple enough that it will look good at different lengths after translating.
If you ask these six questions during the design process, you’ll have a better finished logo than if you simply trust a random designer to create something for you. The Logo Company can help you make good decisions and come up with a design that perfectly matches your company and industry.
One thing that differentiates The Logo Company from our competitors is that we give you a team of five designers that each come up with at least one logo design for your company. This gives you lots of options to choose from. Plus, you have complete control throughout the entire design process.