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Sport & Teams Logo Design Explained
A logo for an athletic team or sporting event needs to symbolize more than just the colors of a team or athletic company. The spirit and history of the game and its fans should also be taken into account when choosing a design. Here is a look at what you should consider when deciding how to represent a sports team, athletic equipment/apparel company, or sporting event with a logo.
Decide What Your Brand Represents
Your brand begins with your logo. It needs to communicate both what your brand does and what it stands for.
The first step in creating a logo is drilling down which values and characteristics you want to embody. You’ll want to carefully select fonts, images, and colors that accurately depict your team or company.
Each brand is unique, but there are some universal themes when it comes to sports branding. A few of these include:
- Strength. Choose bold, powerful fonts and colors if you want to convey a sense of vitality in your design.
- Energy. Many logos use design elements that give a feeling of movement in order to convey energy. Static designs can still feel like they are moving. Think of how a design as simple as the Nike swoosh illustrates motion.
- Passion. Since most athletes are driven by a love for their sport, use color and imagery to mimic the passion behind your brand.
Pick a Type of Logo for Your Design
A well-designed logo clearly communicates the type of business it represents. This can be done using text, images, or a combination of both.
There are three main types of logos you’ll be able to choose from:
- Typography-based logos focus on the name of the brand or a slogan, and use the spacing, style, and placement of letters to create a memorable design.
- Illustrative logos are common for sports brands, and have specific imagery that directly relates to the brand. For example, the team mascot is an obvious choices for imagery. A tennis equipment manufacturer would want to include images like a racket or tennis ball.
- Abstract graphic logos also use images as a central theme, but the imagery is not as literal as in an illustrative design.
Keep in mind that your logo will be displayed in a variety of sizes. The design may look great when it is blown up to full size, but what does it look like when it is small? The arrangement of the text and the images when a logo is shrunk can look completely different. Be sure to consider and view a variety of sizes before deciding on the perfect design.
Choose the Right Colors
Color plays a pivotal role in design. Even if you’re designing a logo for a team that already has colors, understanding the psychological effects of color can help you decide which colors to feature most prominently in the design.
Consider the role color plays in evoking certain feelings. A few popular choices include:
- Yellow. This dynamic, energetic color is a common choice since it symbolizes confidence.
- Red. Masculinity, strength and passion are all associated with the color red.
- Black. This color communicates excellence and control, making it a preferred color in design.
Color choices also need to complement one other. When deciding on a color scheme, using a color selection program such as Color Scheme Designer, you can find the perfect selection of colors. A tool like this is useful whether you want an entire palette of colors or simply need the exact shade that will complement one of the main colors.
Select Your Fonts and Typography
Like color, typography styles and choices can create different emotional responses. People make subconscious assumptions about your brand based on the fonts and typography used. Whether you’re using a font unique to your company or you’re using one of the more common styles, keep in mind what the style says.
Serif fonts work well for teams and companies with deep roots and a lot of history. Fonts like Times New Roman and Baskerville create a feeling of tradition and respect.
Sans serif fonts can be perceived in two ways. Typography without the extra serif strokes appears bold and authoritative. Sans-serif with rounded edges may give a more laidback feel. Futura is a sans-serif font that is considered a strong, modern font. Calibri is seen as clean and straightforward.
Use Icons and Symbols for Clarity
If you don’t already have a lot of brand recognition, choosing to use imagery is one of the best ways to communicate what your company does.
Brands that already have symbols associated with them, such as mascots, should use these. This makes the logo more recognizable, since the mascots are already tied to the brand. You can also include an easily recognizable icon from a sport related to your brand. For example, a baseball equipment manufacturer may choose to use a baseball, bat, or home base in its design.
Watch out for using cliché symbols and images. Keeping this in mind, you need to make sure that you do not go too far with using abstract images. It may be difficult for people to realize your logo is for a team if you choose to stay away from anything sports related in the design.
Create a Design with The Logo Company
As you can see, putting together a logo requires a thorough understanding of design concepts and best practices. The Logo Company’s team of experienced designers can help you create the perfect logo to represent your brand. When you work with us, you’ll be given a choice of five designs from five different designers. You can then make as many changes as you want until we’ve achieved your vision.
We will ensure every aspect of your design comes together to create a cohesive whole. With our help, your logo can become a powerful way to attract people to your brand for years to come.