So, you want to find out more about digital and print design. You have come to the right place. Recent studies in design trends are hinting at a movement toward a more textual (typographic) print-inspired design format (a trend away from the more basic digital web-based look).
Most of all, this means that flyers, e-newsletters, and other emailed content is being modelled after more visually stimulating magazine layouts. This will possibly draw the readers into the text and invite more involvement with the text. Therefore, equally more likelihood of an actually effective readership.
No more simplistic email layout in merging digital and print design
Actually, gone are the days of simplistic email layouts with blocky boring text and stagnant images. Instead complex teams are coming together like magazine publishing teams to create a well designed visually enticing email newsletter which draws the reader in. Possibly reducing the chance of quick deletion.
In fact, this relatively new strategy is proving quite successful with larger-scale businesses like that of Nordstroms, J Crew and Banana Republic which are all sending out emails that look less like blocks of text with uninteresting backgrounds. One could say that they look more like pages from professional magazines, the kind of pages you want to read. Furthermore, it doesn’t have to be expensive to achieve this either, a little creativity goes a long way to creating an enticing e-newsletter.
Purely digital revolution or not
So before we decide to can the printed designs in favour of a purely digital revolution. Sponsored by social and the World Wide Web, it would be wise take a deep breath. Perhaps pull out the old magazines again. Stock up on some of those magazines and take a look at the page layouts.
Providing an effective print-inspired look to your email newsletters and flyers may mean your design initiative and advertising is much more effective. Both to your audience and more likely to get picked up and actually read.
Despite the fact that print is becoming less common than digital. Remember the influence of print design still remains quite strong for the world of design.
Why the need of merging the two
Above all, the seamless integration of digital and print design is crucial in today’s multifaceted communication landscape. As technology continues to change all the time, the lines between these two disciplines have blurred.
By merging digital and print design, businesses can deliver a consistent and impactful brand experience across all platforms, fostering stronger connections with their potential customers.
5 positive facts about mixing digital and print design
Understandably, to mix digital and print design offers numerous benefits. There are plenty but I would like to mention 5 things that will be positive for you.
1. Better brand consistency
Give you a better balanced look and feel across all platforms.Potentially making your brand identity stronger. More reliable if you like.
2. Increasing engagement
Combining and merging both digital and print design allows you to reach more customers at once. Some consumers prefer digital content, while others are more responsive to physical materials. This has always been the case and is sure to remain.
3. Creative flexibility
Thirdly, it opens up to more creative possibilities. In fact designers can experiment with various formats, textures, and interactive elements.
4. Improved marketing effectiveness
Fourthly, a coordinated strategy that balances both digital and print channels can improve marketing effectiveness. For example, QR codes on print materials can drive traffic to digital content. In the same time, digital campaigns can promote downloadable print assets. Both can interact.
5. User experience
Overall, print materials provide something you can touch. An experience that digital content cannot replace. For example, high-quality printed items like brochures, business cards, and posters offer a soft touch on the hand. Can leave a lasting impression. Above all, complementing the instant accessibility of the normal every day digital media.
Wrapping Up Digital and Print Design
Overall, integrating digital and print design combines the strengths of both mediums. Bringing more brand presence and creating more engaging and effective marketing strategies.