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Church Logo Design Explained
Although it may seem strange to think of a religious institution as a commodity to be marketed, churches nonetheless can reap immense benefits from establishing a unique brand for themselves. As any marketer or brand manager worth their salt will tell you, building a strong brand begins with a well-designed logo.
When creating a church logo design, you’ll want one that represents its faith and inspires followers. In doing so, though, you will need to take numerous things into consideration, including imagery, color psychology, messaging and typography. Following is a short list of basics that any church should follow to achieve these things with their logo.
Select Recognizable Visual Imagery
Many industries look for images that set their firm apart and distinguish them from competitors. In some senses, though, this is less important for churches because their well-known symbols and storied iconography already carry so much meaning. Using a crucifix, menorah, or image of Christ reveals much about your church’s faith to potential worshipers. Choosing the right symbol can identify whether yours is a Church of Christ or a Church of Scientology.
The dove is often paired with the image of the Virgin Mary in Christian tradition. Adopting a logo with these images shows your church’s core values include peace, nurturing, purity, and devotion. A dove also served as the companion of Ishtar in Assyrian culture. Churches that hearken back to these traditions may choose logos with these figures to represent salvation and hope. Other churches may choose logos featuring a dove for its general connotations of love, devotion, sacrifice, grace, and divinity.
A variety of stars are also important symbols for myriad religions including Christianity, Judaism, and Baha’i. Scripturally speaking, stars represent the terrestrial world or Earth. They have been followed for guidance in religious texts and throughout history, and they inspire us to trust in something greater than ourselves.
It may seem risky to adopt a logo featuring visuals that are similar to other churches, but you must remember the power inherent in these familiar symbols. Your message can be easily lost if you choose radically different images. An accomplished designer can also make your logo appear fresh, even when it contains traditional images.
Choose Colors that Convey Mood and Message
Just as the right images can convey messages about a church’s principles and faith, so too can the right colors. From a psychological standpoint, all colors carry with them various different connotations that can be utilized to create mood and communicate certain messages.
Colors that convey a church’s philosophy of peace have become particularly popular in recent years. White is an obvious choice, but blue (with its associations of calm and tranquility) and yellow (which connotes idealism and hope) have also grown to become associated with this model.
Churches can also utilize colors that have significance in their faith in their logos. White, red, green, and violet are central hues in the Roman Catholic Church, for example, as they reflect the Seasons of Preparation. To this end, traditional colors can be valuable tools, but your logo should not rely on tradition alone for its success. It is not always practical for a logo to be reproduced in full color, so yours should work well in this format or black and white.
Create a Message with Short, Symbolic Text
Most people focus on the visuals of logo design, but the right text can complement the imagery and add extra gravity. While major corporations utilize logos without text, it is much rarer for smaller groups to adopt a visual-only logo successfully.
You might find that it is important to add the name of your church to create brand awareness. This method will ensure people begin associating your church’s name with the images you have chosen to represent it. You could also add further text, such as a short tagline or slogan that sums up your church’s approach or principles. Alternatively, you might incorporate a favorite scripture into your logo.
Evocative text can add value, but less is more in the logo world. Keep your logo’s array of applications in mind. What looks good on a banner or poster may be less effective shrunk down for a letterhead or ministry newsletter. Viewing your desired logo at a variety of sizes, and in black and white as well as color, can help you decide whether you’ve got the balance right.
Set the Tone with the Perfect Typeface
If the slogans and scriptures you include in your logo is what you say, your selected typeface is how you say it. Times New Roman and other serif fonts are popular choices that reflect the rich tradition of the church. These typefaces have a serious tone that is meant to appeal to older churchgoers.
An alternative approach is to choose cleaner, sans serif typefaces like Myriad and Century Gothic. Sans serif typefaces appear more modern, so churches might consider using them if they want to engage a younger audience through youth groups other outreach initiatives.
Church logos tend to look best if they utilize either serif or sans serif typefaces. Script typefaces can look beautiful, but their ornate nature can make them difficult to read, particularly if they are scaled down. Novelty typefaces such as Comic Sans and Papyrus might be visually interesting, but most experts agree that they tend to make church logos appear amateurish. You should avoid these at all costs.
Let The Logo Company Help Your Church to Spread the Word
The Logo Company will use five designers to create initial designs for your logo. Then you work with them on finalizing color and design before receiving the final product in multiple file formats. Multiple formats make it possible to use your logo on a variety of mediums including items as small as pens or as large as billboards.
The right logo will capture the imaginations of potential parishioners and show them that your ministry is right for them. By going to The Logo Company, your church will find the most efficient and cost-effective method to fill its branding needs.