If you feel like your office is getting a little cramped with employees and a little overflowing with work, it might be time to take your private business to the next level! Growing your business on a corporate scale takes a lot of hard work, but the payoff can be more than worth it.
To begin marketing your business as a corporation, you will have to make a new marketing plan. This includes investing in new ways to advertise and updating your image. It’s also important to revisit your branding strategy and make sure to stay true to the business’s core.
Going from Private to Corporate
As your business is growing, you may realize it’s time to move up from a private business level to a corporate level. There will be a lot of new expectations from you as a business owner. You will have to become much more time efficient. If your business is growing in size, that means you’ll have many more clients. Your daily schedule will be much fuller. Mentally prepare yourself for the long days ahead of you!
You will also have to be more self-aware. This sounds simple enough, but this is an important factor. Since you will be networking and doing business with higher-level professionals, your behavior and how you run your business will be watched like a hawk. The corporate world is a competitive field, so staying self-aware at all times is a must.
Hiring a staff will be crucial to having a successful corporate business. It’s likely you already have a small staff of trustworthy employees, but they will need more peers to support them. Your hiring process should be very particular. As your business grows, it will be harder to know what is going on at all times. You must completely trust every member of your staff if you can’t always have an eye on them.
One of the most difficult parts of evolving from a private business to a corporate business is letting go of some responsibilities and delegating tasks. You will have more employees working for you, now. This means some responsibilities that you may have been used to dealing with on a regular basis will be distributed to your peers and coworkers. It may be tough as a business owner to feel like you have less control over certain tasks, but this goes hand-in-hand with hiring a reliable team.
Branding Strategies for Corporate Growth
One of the most common complaints many corporations may hear is that they have lost touch with their customer base. When you owned a small-scale business, you likely were very personable with your clients. As a smaller company, it’s easier to have one-on-one time and offer dedicated care to your return clients. When you reach a corporate level, it will be difficult to continue doing this. Find little ways to show your existing clients that you haven’t forgotten about them. Handwritten letters or special deals are fantastic ways to achieve this.
Employees are Family
The same goes for your employees. You likely had close relationships with your original employees. Some of them may even be family members! It will be more difficult to find time to maintain these close employee relationships. Still, you should find little ways to encourage and support your employees, no matter how many you have working for you. Reward employees that have done a good job, and make time to speak face-to-face when you can.
Personalizing your product is the final way to show your clients that you are human, as opposed to a faceless corporation. This is a general explanation since the product or service of your corporation could be anything. You can get creative with this idea. Can you make house calls? Should you make personal phone calls to clients? Is a handwritten letter with your product appropriate? Think of how you can personally thank clients for doing business with your corporation.
Marketing Strategies for Corporate Growth
When your business was small, you may have advertised through inexpensive means. Now, it’s time to spend a larger sum on advertising to reach a corporate-scale of your target market. Your local advertising must reach a national level. Advertising can be done through digital marketing via social media, T.V. or radio commercials, or billboards.
Modern Times and Modern Designs
An important thing to consider is if you should update your existing logo. It may be appropriate as you grow from private to corporate business. If you already have a logo for your business, you do not want to change it so much that it is unrecognizable. Enhancing the colors or updating the design to a modern look are good ways to make tiny but effective changes. If you have not had a logo for your business yet, start but studying the logos of the competitors in your field. You do not want to copy your competitors, but you can study what logos seem to be successful and which are not. If you notice a pattern, try to mimic the style. Then, add your unique twist to make you logo iconic to your corporation.
Although your level of advertising will certainly rise as you maintain a corporation, there is one style of advertising that remains the most effective, no matter what size your business is. Word-of-mouth advertising has proven again and again to be one of the most crucial marketing strategies. Find ways to continue word-of-mouth advertising for your business.
Taking your business from a small-scale to corporate level is easier said than done. There is a lot of planning involved. There is also a lot of investing involved. By putting the time and effort into marketing your business and creating a unique brand, you can be as successful as the corporations you currently look up to. You may notice there are some similarities in how any business can market and advertise. The important thing is to stay true to your brand. Also, don’t forget that some of the most traditional styles of advertising are always the most effective!