A real estate business can be a profitable venture. There will always be a market for consumers buying or renting homes. The housing market has seen significant increases since the Recession which is a plus for anyone wanting to open a real estate business. It is also a saturated industry, however, so being able to set yourself apart from the competition will determine your overall success. Make sure that you enlist in some effective marketing and branding strategies to ensure you reach your optimal business goal.
Real Estate Market Trends
The audience you want to reach with your marketing strategies are of those looking to purchase or rent a home. This can be pretty general, but it is important to remember that you can break up this group into categories. For instance, you might target military families who are looking to rent since their residency is temporary. Another group may be in the form of young entrepreneurs who are looking to invest in properties. Whomever they may be, you will have diverse targeted groups and understanding this will help make you more marketable in your business. Trends in real estate will also help determine which audience is best to target at which time. Usually, summertime is the peak season for first-time homebuyers while the winter could signal more traffic from investors. Lastly, the millennial generation is going to be your biggest, targeted customer group as they are most likely in the market for a home purchase.
There are unique and effective strategies for marketing your real estate business. Considering your audience, you can take advantage of many ways to engage with your clients and potential clients:
Website – This is your content motherboard. You should have information regarding your company’s vision, services offered, helpful links and most importantly, your contact info. Clients need a way to research your company and if they like what they see, they will contact you.
Mailers – The real estate industry can apply to many types of customers, as we have discovered. So creating a mailer to send out to households would be a good way to get your business known. You may have current homeowners who are looking to sell, invest or relocate and are in need of a realtor. When you approach them in a non-aggressive way such as through mailers, you give them a chance to look over your business without the pressure of obligation. Be sure to have a clear message, contact info and welcoming portraits to show them a sense of personability.
Business Partnerships – Make collaborations with your local cafes and vendors. From building a personable relationship, they may allow you to place your business cards or pamphlets at the counters or community boards. This is especially effective for local and traveling clients. They are regulars in those local hotspots so seeing your partnership gives them the confidence that you are community-oriented and trusted.
Designing a Logo for Your Real Estate Business
Having a logo is key to maintaining a certain brand for your business. The logo should be creative and memorable so that clients can associate the image with your overall brand and mission. We live in the millennial age where many customers are bombarded with advertisements from all different directions. Be unique, but trust your intuition when it comes to creating something that will captivate your audience and draw them to your company. It may be even as simple as having a house image in your logo. At first glance, most consumers will presume that you are in the business of dealing with homes by this small indication. Once you have created this logo, it is important to place it on every aspect of your business. This includes your business cards, info pamphlets, website, email signatures and any other literature with your business name on it. The more chances you give customers to see your logo, the more they will be able to recognize it over time.
Using Social Media to Build Your Brand
If you claim to be anti-social media, then the business sector is not for you. The digital age has arrived and it’s here to stay. Primarily, social media has become one of the most seamless and cost-effective ways for any company to market themselves. Having the potential to reach a multitude of audiences, in no time, can boost a lot of traffic to your business. You can send out posts about new listings and financing options to engage your followers. A strong social media presence is a great way to get your brand noticed. Another way to engage with followers is by providing them with small tips on home buying or renters’ insurance. These tips can be sent out through your social media channels which make it easily accessible for your viewers. You can also support other businesses by following them on their social media channels. Plus, showing your support for nonprofit organizations conveys your community involvement which is always positive publicity in your client’s eyes. You can team up for events by hosting information sessions at their facility and share about the experiences via a post and pictures on social media.
Brand loyalty is important to consumers. In actuality, it has nothing to do with how much a product costs; rather, it has everything to do with how consumers perceive the brand. If a customer prefers Honda over Chevrolet, they have entrusted in the brand to where considering the latter is not an option. Customers turn to real estate businesses to not only provide service, but insights into the market and industry. You want to give them reason to trust in your expertise. So, engage with them through effective marketing and branding. Knowing who they are and what appeals to them will greatly help guide you in the right direction. Through print and online multimedias, you can produce a multitude of ways to build your clientele list. Stay consistent and meaningful with the way that you present yourself and your company. Instilling cohesive marketing strategies, definitive and memorable logos and a social media presence can guarantee that your real estate business will stand out from the rest.