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Wedding Logo Design Explained
A logo embodies all of a company’s philosophies into one graphic. It represents their branding goals and is a reminder to customers of the company or product. A good logo can make your wedding business unforgettable for all the right reasons. For bridal shops and companies, it is important to represent love and elegance, as they are staples of weddings.
Analyze Logo Graphics
Logo ideas for wedding planners should be aesthetically pleasing. Because the wedding industry deals with design and event planning, the design should communicate the artistic skills a company has. At times, it is possible that someone will reach out to your company solely based on the appeal of your logo.
The design should also reflect your business values. If you are a fun-loving designer that creates out-of-the-norm wedding invitations, the design should reflect this with whimsical elements. Funky typefaces are necessary as well. Choose something like Crown Doodle, LateNite or Incarnation. Whatever you choose, you should feel it reflects you and your business perfectly.
Create A Logo That Highlights Your Specialty
Whether you own a company that sells wedding favors or a jewelry store specializing in wedding rings, there are a few trends to keep in mind. The psychology of colors tells designers how people subconsciously perceive colors. Use appropriate colors that speak your company’s ideologies.
Red’s positive connotations denote energy, warmth, and excitement. Red is a good color for floral, cake, and music wedding companies.
Yellow is an emotional color. Its positive connotations denote optimism, confidence, emotional strength, and friendliness. All of these emotions speak positively to a successful marriage, which will reflect through your company.
Green represents balance as well as universal love, restoration, and peace. This is also a perfect color to represent a strong a matrimony.
Violet is spiritual. It represents quality, truth, authenticity, and luxury, all positive representations of marriage.
Orange, like red, represents warmth and passion. It also represents physical comfort, security, and sensuality.
Pink represents physical tranquillity, nurture, warmth, femininity, and love. This is a great color for companies geared toward the bride.
Black represents sophistication, glamor, emotional safety, and substance. Use this color if you want show that your company is serious and wants to communicate uncompromising excellence.
When you choose these colors, a professional designer can help you choose and combine them. They will advise you on what colors will work best for your audience and the type of wedding company that you own.
When it comes to typefaces for a wedding company, you can run the gamut of available typography from sans-serif, to serif, to script typography with flourishes.
If you are going for a modern design, a sans-serif typeface is an ideal option. The clean straight lines
of the sans-serif typeface are perfect for companies that want to appear fresh, new and modern. This type of design is especially beneficial if your company focuses on contemporary designs, such as wedding planners that specialize in modern weddings.
Companies looking to emphasize traditional values should consider script and calligraphy typography. Look at typography that has swirly embellishments for the ultra-classical or consider a serif typeface that looks traditional. Script typeface looks like different variations of cursive. This elegant typeface will emit feelings of affection and creativity. You can reflect traditional values with an updated feel by using a typeface like Sanford that has slight serifs at the corners of the letters.
You may even want to think about using two typefaces in your design. This is a great option if you have some sort of subtitle, like the name of the company and a short description. For example, if you design wedding dresses, but you feel the name does not illustrate what your company does, you can add a subtitle that reflects that, such as “Andrea’s, a bridal boutique.” In this case, consider using a sans-serif typography for the subtitle, which is easier to read at smaller sizes.
When it comes to a wedding company, avoid typography that is too off the beaten track and makes the company appear to be juvenile or quirky. No bride wants to worry about whether the chosen wedding planner, cake creator, or caterer will arrive on time and follow through with the perfect product. Since weddings are hopefully once-in-a-lifetime, there is no room for error.
When choosing a design, consider how it will look in different iterations and on different mediums. Typically, you will want a black version and a white version. The white version is useful when placing on a dark background while the black version is printed on black and white laser printers, if color is not available.
Another thing you will want to consider is having a vertical orientation. Depending on your design, a separate version that works vertically is useful for specific designs, like social media. Another area of consideration is the box on Twitter is square. Without a vertical version, your logo may show up miniaturized, making it hard to read.
Also, you’ll want to make sure your logo will look good printed on different mediums like business cards, billboards, the company’s store sign, and in print advertisements.
Let Us Help
A team of designers will be assigned to your work when you choose The Logo Company to design your wedding logo. They will take into consideration all of your ideas and develop five designs for you to consider. You will then choose one of the designs and perfect it with the team until you are satisfied.
The team will deliver your logo in all the formats you need to fit your website, social media pages, and print. This is the easiest and most affordable way for wedding designers to create amazing logos.
The right logo helps your customers recognize you as you build and develop your brand’s identity. A smart design choice now can follow your company as it grows and prospers. When it comes to choosing your wedding company’s logo, take your time. Make sure you are happy with it and it is something that reflects your brand perfectly.